A YouTuber claiming to be a former HYBE employee has sparked widespread discussion after sharing her experiences on the matter harsh realities behind the K-pop industry.
In a recently uploaded video, the former staffer detailed the “dark side” to work in entertainment, quickly gaining the attention of K-pop fans exposing the lesser-known struggles behind the glamorous facade.
According to her, the sector is not suitable for those seeking stability or work-life balance. Staying on the set of an MV shoot for more than 12 hours and then immediately returning to the office to continue working is considered normal. She also revealed that she once stayed in a cramped editing room less than a square meter in size, sleeping at her desk for only two or three hours before waking up to continue working on intense content deadlines. The only thing that keeps the employees going, he said, is their passion for art and artists.
He also pointed out how The work environment can be sensitive and politically charged. Comparison of entertainment companies royal palaces during the Joseon eraexplained that even being backstage or casually talking to an idol could trigger rumors, such as speculation about secret dating.
The YouTuber issued a blunt warning to those applying for jobs hoping to meet their favorite idols: “You will be disappointed.” From a professional point of view, idols are no longer distant stars but colleagues or superiors. Strict rules and professional boundaries make it difficult for such relationships to develop into personal friendships.
Furthermore, he revealed that staff members often create anonymous accounts to closely monitor fan communities. Merging into fan spaces, they track conversations and trends to better understand public sentiment. Even when fans use coded language or indirect expressions, the staff is still able to interpret and follow the discussions closely.
His revelations have reignited conversations about the the demanding nature of the K-pop industry and the hidden pressures faced by those who work behind the scenes.
Sources: FB
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