The controversy surrounding BLACKPINK’s Jisoo has taken a new turn as her older brother, Kim Jung Hoon, faces growing public scrutiny over allegations of misconduct and, now, accusations that he attempted to suppress harmful reports.
According to online discussions that quickly gained traction, netizens believe they have uncovered “evidence” that suggests Kim Jung Hoon may have used financial resources and influence to quietly remove past articles related to previous allegations. Screenshots circulating on the Korean forum Nate Pann appear to show that two news stories from 2025, linked to alleged allegations of illegal filming, are no longer accessible. Instead, users receive a notice that the articles have been deleted at the publisher’s request.
The disappearance of these reports has sparked a widespread reaction, with many online users speculating that the businessman has exploited his sister’s fame and wealth to “clean up” his image. While no hard evidence has verified these claims, the speed with which the narrative has spread highlights growing public mistrust.
This latest wave of criticism adds to a series of serious accusations against Kim Jung Hoon. He had previously been accused of illegal filming, which he denied at the time and threatened legal action. More recently, he has been linked, although not officially named, to a case involving the alleged sexual assault of a female streamer. The situation further escalated when a woman claiming to be his second wife posted graphic evidence of physical abuse, detailing what she described as a pattern of domestic violence.
Amid the growing controversy, the woman also launched an unexpected appeal: she urged the public not to direct hatred towards Jisoo. In her statement, she explained that she was unaware of her husband’s relationship with the K-pop star at the time of their marriage, only finding out the truth later. Emphasizing that the idol is not involved in the alleged actions, he called for moderation and fairness in public reactions.
Online opinion, however, remains sharply divided. Some argue that Jisoo should publicly distance herself from her brother to protect her reputation, while others insist she should not be held accountable for a family member’s alleged wrongdoing. Comments like “Money is power” and “Why blame Jisoo?” reflect the mixed feelings that dominate social media.
For now, both Jisoo and Kim Jung Hoon have remained silent. The lack of an official statement has only fueled further speculation, leaving the situation unresolved as public attention continues to intensify.
