BLACKPINK’s Jennie has reportedly earned an astonishing KRW 23.8 billion (around $16 million) in payments through her entertainment company she founded in just two years.
According to documents disclosed via the electronic disclosure system of South Korea’s Financial Supervisory Service on May 9, OA Entertainment paid Jennie KRW 9.5 billion in transaction fees last year alone. Combined with the KRW 14.3 billion it would receive in 2024, its total earnings over the past two years reached approximately KRW 23.8 billion.
Jennie founded her one-person agency OA Entertainment in November 2023 following her departure from exclusive solo management under YG Entertainment.
The company name “OA” stands for “Odd Atelier”, which has been described as a creative space focused on producing unique and eye-catching designs. Jennie reportedly owns 100% of the company’s shares, while her mother, Park Na-na, serves as CEO.
Industry experts believe that Jennie’s decision to operate her solo businesses independently has significantly increased the percentage of profits returned directly to her compared to traditional entertainment contracts.
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OA Entertainment has reportedly maintained stable finances since its launch thanks to Jennie’s active promotions on music, endorsements, shows and appearances.
The company reported revenues of KRW 18.9 billion in 2024 with an operating profit of KRW 580 million. In 2025, revenue reportedly increased 26% to KRW 23.8 billion, although operating profit fell 33% to KRW 390 million.
The report also revealed that Jennie personally supported the company financially. OA Entertainment’s shareholder loans reportedly increased to KRW 2.86 billion by the end of last year, more than eight times higher than the previous year.
Experts believe the increase was likely used to cover operating expenses and time gaps between revenue inflows and settlement payments.
Jennie is not the only major Korean artist choosing this business model.
PSY had previously founded P NATION, which reportedly paid him around KRW 17 billion in compensation last year, largely thanks to the massive success of his “Summer Rescue” concerts.
Meanwhile, former TVXQ member Kim Jae-joong also launched his own company, iNKODE Entertainment, where he handles both personal businesses and the development of rookie artists.
An entertainment industry insider explained: “In the past, agencies managed investments and risks by sharing profits with artists. But now, more stars with established fandoms are creating their own companies because the profit distribution structure is much more favorable.”
Jennie’s reported earnings have quickly become a hot topic online, with many fans praising her successful transition from idol to full-fledged businesswoman.
Sources: Daum | Seoul business daily
