BLACKPINK is teaming up with gaming hardware brand Razer to release exclusive gaming gear featuring the group’s signature pink color scheme starting in January 2026.
The collaboration, called “Play in Pink”, marks another important step for BLACKPINK in the gaming industry. The limited edition products will feature custom designs across Razer’s range of devices, with exclusive items available for a limited time during the January launch window. Details on specific product categories and pricing have not yet been announced by either party.
This partnership with Razer builds on BLACKPINK’s expanding presence in gaming in recent years. The group has established itself as a major gaming brand through multiple high-profile collaborations and original gaming experiences.
In 2020, BLACKPINK first entered the gaming space with a collaboration on “PUBG: Battlegrounds,” which featured themed customizations including outfits and supply crates for players, according to Korea JoongAng Daily.
The success of that partnership led to another “PUBG Mobile” collaboration in 2022, where BLACKPINK held an in-game virtual concert called “BLACKPINK: The Virtual.” That same year, the group released “Ready for Love”, an exclusive song created with “PUBG Mobile” which later appeared on their album Born Pink.
In addition to gaming partnerships, BLACKPINK launched its own mobile game, “BLACKPINK: The Game”, in 2023, in which players manage the group as a music producer and complete various in-game objectives, Infinite level reported. Most recently, in August 2025, the group collaborated with “Roblox” to create “BLACKPINK The Palace”, an immersive virtual space where players can interact with BLACKPINK-themed environments and avatars.
Additionally, BLACKPINK hosted a virtual fansign event on the Zepeto avatar platform during the pandemic, allowing fans around the world to connect with members’ digital avatars.
The collaboration with Razer represents the group’s largest entry into gaming hardware to date. Razer, known for producing high-performance gaming peripherals and equipment, has increasingly partnered with entertainment brands and cultural icons. The company has already partnered with brands like Sanrio for limited-edition products, positioning itself as a lifestyle brand that goes beyond traditional gaming hardware.
For BLACKPINK fans and gaming enthusiasts, the January 2026 release brings the opportunity to own officially licensed gaming gear featuring one of the biggest music groups in the world. More information on product availability and specific designs is expected to be revealed in the coming weeks, as scheduled Caravan.
