TWICE member Tzuyu is once again in the spotlight after news revealed that her parents have founded a new entertainment company in Taiwan, sparking speculation about her future career direction.
According to public business records, a company named “Yuhai Entertainment Co., Ltd.” was officially established in Tainan. Tzuyu’s mother is listed as a company representative, while her father holds a supervisory role. The company’s broad scope of operations includes artist management, music production, performance planning, advertising and media services.
The news spread quickly across online communities, with fans and netizens offering various interpretations. Some believe the move signals a potential shift towards more business in Taiwan, while others say it is likely a strategic step to manage Tzuyu’s local sponsorships and commercial deals more efficiently without relying on third-party agencies.
Industry observers also pointed out that the company’s listed services — such as “pop singer management” and “music performance planning” — could indicate long-term preparation for broader career flexibility, whether in Korea, Taiwan, or both.
Reactions have been mixed. Some fans have expressed concern that moving away from the K-pop system could impact Tzuyu’s global popularity, noting that her identity as a member of TWICE remains her strongest asset. Others, however, welcomed the move as a sign of independence and smart career planning, especially as many idols begin to prepare for long-term individual pursuits.
Speculation has also emerged that Tzuyu may continue the group’s activities while simultaneously expanding its presence in Taiwan, a dual-market strategy increasingly common among global K-pop stars.
At this time, neither JYP Entertainment nor Tzuyu have released an official statement regarding the company or its future plans. However, the development has sparked widespread debate, highlighting a growing interest in how K-pop idols approach their careers beyond group promotions.
Sources: Yahoo News
