BTS and OREO have officially joined forces and the result is everything ARMYs could have hoped for. Limited edition OREO and BTS cookies are here, and from the flavor to the packaging to the design of the cookies themselves, every detail was made with fans in mind.
13 reliefs, 13 years, 13 reasons to collect
This isn’t just a cookie: it’s a love letter. To celebrate BTS’s 13th anniversary, the seven members personally designed 13 unique cookie reliefs, each dedicated to their fans. According to the official announcement, the designs were inspired by the letters BTS and ARMY send to each other, making each individual cookie look like a message from RM, Jin, SUGA, j-hope, Jimin, V, or Jung Kook directly to you.
Collectors, you already know what to do.
Mondelez International
Purple wafers. Yes, really.
OREO’s iconic chocolate wafer is getting its first-ever color change for this collaboration — and of course it’s purple. The deep purple hue is a direct nod to BTS’ signature color and their connection to ARMY, a symbol the fandom has carried with it since 2016. Seeing that purple wafer peeking out of an OREO cookie will send fans into a frenzy, and honestly, it deserves to.
A flavor that tastes like home
The cream filling isn’t just sweet, it’s meaningful. BTS chose hotteok, a brown sugar-filled pancake popular in Korean street food markets, as inspiration for the cookie’s flavor. It’s a food members grew up with, a taste of home that they now share with fans in more than 80 markets around the world. It’s the kind of thoughtful detail that separates a true collaboration from a cash grab.
When and where can you get them?
Pre-sales will begin on June 1, with the full retail launch on June 8, 2026. The biscuits will be available in over 80 markets around the world, so whether you’re in Seoul, Sao Paulo or Sydney, you’ll have a chance to pick up a box – or ten.
OREO also asks ARMYs to write love letters
The collaboration comes with an interactive campaign: OREO invites fans to send love letters for a chance to have their letter featured on a global stage. Details on how to submit are awaited via the official BTS and OREO social channels, so keep your notifications turned on.
The bottom line
BTS has had collaborations with brands before, but this one feels different. Every element – the flavor, the color, the reliefs, the love letter campaign – was designed around the relationship between BTS and their fans. “For OREO to be the first snack brand we collaborated with globally is a great honor,” BTS said in a statement.
Mark June 1st on your calendar. Your purple wafer era begins now.
