BLACKPINK member Jennie once again found herself at the center of online debate after a previous Instagram post promoting Meta smart glasses resurfaced, sparking fresh criticism from some Internet users.
While the original post was shared some time ago, screenshots have recently been circulating on social media, reigniting discussion about wearable technology and its potential privacy implications.
Much of the criticism centers on concerns that camera-equipped smart glasses could be misused to record people without their knowledge. Some Korean netizens have referenced the country’s long-standing problem with molka, the illegal use of hidden cameras to secretly film victims, arguing that promoting devices capable of discreet recording is insensitive.
Several online commenters have questioned whether celebrities should endorse products that some believe could contribute to privacy risks. Others have accused Jennie of contradicting the public image she has built for herself, with some posts arguing that someone who is often associated with supporting women’s rights should be more cautious in promoting such technology.
At the same time, many fans have defended the BLACKPINK star, claiming that the criticism is misplaced. They pointed out that Meta smart glasses are legal consumer electronics sold in multiple countries, and that responsibility for misuse lies with individuals rather than the product itself or its celebrity ambassadors.
Supporters also noted that Jennie was participating in a commercial endorsement, noting that there is no indication that she intended to encourage illegal or unethical behavior.
While the discussion continues online, Jennie has not publicly addressed the renewed criticism. However, the resurfaced post has fueled another debate about celebrity endorsements, emerging technology and the balance between innovation and personal privacy.
Sources: Koreaboo
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