A post titled “ILLIT’s latest comeback really failed” on Nate Pann is gaining a lot of attention. The author pointed out that ILLIT is currently ranked 71st on major Korean music sites and has failed to chart on popular Japanese apps and Spotify, with reports indicating a complete abandonment of the Spotify charts in all countries. Their promotional efforts in China were jokingly labeled a disaster by fans.
ILLIT’s previous effort, “Magnetic,” was expected to increase their popularity, but they failed to capitalize on that momentum, even with two Japanese members on board. This failure to penetrate the Japanese market left fans disappointed.
The controversy deepens with HYBE’s public relations representative labeling ILLIT as “the best of the fifth generation girl group” in promotional material. In light of the group’s poor performance, fans are calling for a review of this statement. One fan noted the irony of another artist changing their narrative after failing in Japan, while ILLIT continues to assert their top status despite low charts.
Below are some comments from netizens:
- Is there really a flagship fifth generation band that falls off the charts? And with fourth generation groups like aespa, IVE and NewJeans still going strong, who decided this is the fifth generation? ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ
- The real best bands don’t write this kind of stuff on their albums. Seriously, this excessive self-awareness is driving me crazy..
- It’s ridiculous that this girl group was created by people who can’t even release an album without Min Hee-jin ㅋㅋㅋ Even after they were caught copying, they still thought they would be successful. Honestly, it wouldn’t make sense to bring in someone successful from a game company to deal with entertainment, but bring together people who have messed up their game projects and think they can succeed in the rapidly evolving entertainment industry? This requires serious brain fog for those brain cells to escape.
- Trolls in that community are also shifting the blame to aespa, probably embarrassed by ILLIT’s failure. Instead of analyzing aespa, they should look at ILLIT, which has failed to have any impact in the entire country. How sad is that?
- Even if they failed, claiming that they are the “best of the fifth generation” is just ridiculously funny. Don’t they feel embarrassed?
Source: Pan Nate
