Korean Netizens Discover Unexpected Hidden Meaning In IU’s Corporate Logo

Korean Netizens Discover Unexpected Hidden Meaning In IU’s Corporate Logo

On September 21st and 22nd, the singer IU held her world tour encore concert, “2024 IU HEREH WORLD TOUR CONCERT ENCORE: THE WINNING”, gaining great attention from fans and celebrities.

| @_IUofficial/X

Many famous celebrities, who are big fans of IU, were also seen attending the show.

From Anton of RIIZE AND Sung-chan

RIIZE’s Anton Goes Viral for His ‘Big Son’ Moment at IU’s Concert

ATEEZ’s Seonghwa AND Jong-ho

ATEEZ’s Seonghwa and Jongho Attend IU’s Concert Together

…and also V of BTS AND J-hope!

BTS’ J-Hope and V attend IU’s concert together

She also surprised fans with a never-before-performed song!

IU Surprises Concert Audience With New Song Performed For The First Time… And Maybe The Last Time

Recently, an online community post has gained a lot of attention because a web user discovered an interesting hidden meaning in IU’s corporate logo.

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| Incitement

I just discovered this… the logo is just “I” and “U”… wow.

— OP

If you look carefully, the dark stripes are all “I”s and the light stripes are all “U”, forming the name IU in each letter.

edma2
| Incitement

Korean internet users were shocked, many of them had never seen anything like this before!

Screenshot 24/09/2024 16:36/02
| Incitement
  • “Oh, I didn’t know that. Interesting.”
  • “Oh, you’re right.”
  • “Oh…but I have a feeling EDAM doesn’t even know about this.”
  • “I think they probably thought of that when they created the agency name.”
  • “Wow, daebak!”
  • “How come I don’t know what you’re talking about?”
  • “Isn’t it just ‘DONE’ backwards?”
Screenshot 24/09/2024 16:36:28
| Incitement
  • “Oh, you’re right.”
  • “This is the first time I’ve seen fan speculation like this, but it’s interesting nonetheless.”
  • “I feel like I’m watching a fan-created story.”
  • “OH!!”
  • “Wow, it really is!”
  • “I’ve heard people talking about it since the logo came out. It’s different to see it like this again.”

Of course this is just a fan’s personal opinion on the logo, as the agency already has an official meaning behind the name.

EDAM is the word MADE written backwards and contains the message of the will to create a new world using the pure Korean language.

In the meantime, check out an idol below who is IU’s biggest fan!

NCT’s Doyoung Is IU’s Biggest Fanboy and Goes Viral

IU

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