HYBE LABELS’ first teaser for BTS’ next single “NORMAL” went viral for its unconventional concept. The short clip opens with all seven members of BTS standing side by side in front of the urinals of a men’s public restroom. As the camera pans along the line of urinals, the members continue to sing while facing the wall, creating a deliberately unexpected and comical image.
Many fans applauded the group’s willingness to experiment with new concepts rather than rely on conventional K-pop imagery.
Not everyone responded positively to the teaser. Some viewers criticized the use of bathroom-related imagery, describing the concept as strange or inappropriate for a BTS music video. Others posted negative comments using the images to mock the group.
At the same time, many fans defended BTS, arguing that the teaser’s unconventional approach was intentional and reflected the group’s distinctive creativity and willingness to defy expectations.
Another point of discussion emerged when some social media users said that parts of the teaser reminded them of scenes from GD&TOP’s 2015 track. «ZUTTER.» Comparisons have largely centered on similarities in unconventional aesthetics and certain visual motifs.
However, these comparisons remain opinions shared by some online viewers. There have been no official statements or evidence indicating that BTS or the production team copied any elements from «ZUTTER.»
Despite the criticism, many fans welcomed the unexpected direction of the teaser. Supporters have described the concept as:
- Refreshingly different from typical K-pop music videos
- Humorous and unpredictable
- A sign that BTS continues to explore new artistic styles
Many also expressed excitement to see how the full music video will expand on the unusual concept of the teaser.
As with many high-profile BTS releases, the teaser generated significant online conversation before the music video even premiered.
Whether it was praised for its originality or criticized for its unconventional graphics, the teaser managed to spark curiosity, with fans eager to find out the full story behind “NORMAL.”
Sources: Koreaboo
