Born in 1995, Yu Shuxin entered the industry as an actress before gaining huge popularity with the survival show she formed IL9. Since her first appearances, she has built a recognizable, playful, bubbly and charming character as a spoiled but adorable princess. His career skyrocketed with the success of Love between fairy and devilwhere her chemistry with Wang Hedi turned her into an overnight sensation. She has dominated social media, variety shows and brand campaigns as one of the hottest female stars of her generation.
However, the glory did not last. Yu Shuxin is now facing the most turbulent period since she entered entertainment, with countless controversies erupting at once, so many that netizens have nicknamed her “the most pretentious female celebrity in the industry.”
One of the biggest accusations came from actress Zhang Haoyue, who claimed that Yu Shuxin mistreated and isolated her during the variety show. First degree. Shortly after, actor Zhao Zhiwei revealed that he had endured eight years of harassment and career losses due to misunderstandings fueled by Yu Shuxin’s words. He stressed that they were never romantically involved, but the rumors destroyed his reputation.
At the same time, old clips of Yu Shuxin resurfaced, sparking further criticism. She was accused of belittling co-stars such as Ding Yuxi, Wang Hedi, Zhu Xudan and Xu Kai, acting as if she were the center of attention, mocking appearances, interrupting colleagues and even showing disrespect towards elders such as A Yun Ga and Fan Wei. THE “cute princess” The image that once enchanted the public suddenly became evidence of his supposed arrogance.
His problems worsened due to his family’s financial scandal. It was reported that Yu Shuxin’s parents were restricted in consumption due to large unpaid debts, yet she was seen freely purchasing luxury goods. Although she insisted she was not involved in her family’s affairs, the public accused her of insensitivity and irresponsibility.
In September, several CCTV-affiliated platforms removed posts describing it, which was widely interpreted as a “soft ban.” It was forced to cancel the brand’s live streams, postpone magazine shoots, halt tapings of variety shows and its flagship drama A journey towards splendor even suspended production. His reputation and career momentum took a hit.
Then came the shocking number: Yu Shuxin lost over 160,000 followers in a single day. For a star once supported by a huge fandom, this was an unprecedented collapse.
But the most devastating blow occurred overseas. At a fanmeeting event in Indonesia hosted by iQiyi, tickets were unusually low in price and even came bundled with “buy one, get one free” VIP membership, a much more generous deal than typical fan events. Yet, despite all the discounts and promotions, the event was not sold out. Chinese fans urge each other to “he flies to Indonesia to save her“, hoping to avoid public embarrassment. But the final number of confirmed sales stunned everyone: only 26 tickets sold.
For an actress who once enjoyed overwhelming popularity later Love between fairy and devilselling only 26 tickets to an international promotional event is a career nightmare. Beyond the humiliation, this signals a dramatic decline in its commercial value and public appeal.
From colleagues’ protests, to family scandals, to CCTV distancing, to massive follower losses, to the Indonesian event that failed to reach even 30 attendees, everything is pushing Yu Shuxin into the toughest crisis of his career. A star once adored for her cuteness is now struggling with backlash and changing public perceptions.
Yu Shuxin once experienced an extraordinary rise, but his current fall is equally extraordinary. Whether he can survive this storm, rebuild his image and regain public trust remains an open question. At the moment, the answer is uncertain.
Sources: K14
