BlackpinkRosé has again demonstrated its global influence, making the story as the first K-Pop artist to win “Song of the Year” at the MTV Video Music Awards of 2025. His winning track, Apt.A collaboration with Bruno Mars was honored on September 7th at the UBS Arena in New York, consolidating his most successful K-pop star status.
Rosé later went to Instagram to share different moments of the event and post-party. Among the highlights there was his warm embrace with the Superstar pop Aryiana Grande and his candid smile as he received congratulations from other artists. In his caption, he wrote, “And that’s how it goes … apt is soy !!!! @vmas”, Celebrating the historical recognition of the song.
In particular, a photo attracted the attention of the fans: a two -round blow with the composer Ejae, known for writing Golden from Netflixanimation Kpop demons hunters. Ejae replied to Rosé’s post with the message, “So deserved” showing his support for the result. Celebrities like Paris Hilton have also left congratulations.
This prize is considered a milestone not only for the rosé but also for k-pop as a whole. The VMAs, ranked next to the Grammys, Billboard Music Awards and American Music Awards as one of the “Big Four” musical ceremonies of America, rarely highlight Asian artists at this level. Rosé’s victory underlines the growing influence of Korean music in global mainstream.
Rose Apt.Published on 18 October 2024, it was praised both for its commercial success and for its artistic maturity. The radical popularity of the track and now its recognition in the VMA mark it as one of the most significant global successes of 2025.
With this result, Rosé not only expands his career, but also opens the way to future K-Pop soloists who aim for global recognition to Western Award shows. Its VMA triumph and the memorable post-playstresses have become defined images of the continuous global climb of K-Pop.
Sources: Insight
