A Monster Rookie with a black label
On June 23, Alray Project officially debuted with their first digital single with two tracks: “Famous” and “Wicked”. Together with the release, the group dropped a powerful performance video for “Evil“, Shows elite dance skills and high-end Hip-hop aesthetic, characterized by the manufacturer Teddy.
From the beginning, Alray Project aimed to shatter skepticism towards the groups of Co-and, a format often neglected or fired by the Korean public. Their first MV “Famous“It was released on June 18 and quickly increased the last 15 million views on YouTube, ranking n. 1 among the trendy music videos on YouTube Korea, a stunning result even before their official debut on musical platforms.
After the debut, the group dominated the main streaming platforms of Korea. “Famous“Posted at 3 on Melon Hot 100 and debuted at number 41 on Melon Top 100, while”Evil“They entered the graph at number 95. These results are almost unprecedented for a K-Pop Co-and group that debuts with western sound and style.
Netizen are buzzing
The Netizen Koreans are widely affected, observing that the black label seems to have revived the creative magic of the first YG entertainment. Many see a fresh and free spirit identity in AllDay Project that diverges bravely from the traditional k-pop formulas.
The Netizen left comments like “Among all recent rookie, they are legendary”, “It doesn’t matter if it is a co-and group: music is slapped”, “They have everything: Cool MV, excellent music and the heir of Shinsegae? It is not surprising that people are curious” AND “Finally, a beginner group that gives us the chills again.”
A debut enhanced by a Chaebol heir?
One of the reasons for the intense attention is Annie Moon, the leading member of the group and an erex of 4th generation of Shinsegae, part of the Samsung family line. His background alone aroused enormous curiosity. According to reports, Annie went against the wishes of his family to pursue music and has shown his determination by entering Columbia University. Born in 2002, she was already known by K-Pop fans for her tight ties with stars such as CL, G-Dragon and Blackpink.
His story – that a daughter of Chaebol has challenged family expectations to become an idol – fascinated the Korean public. Even before their debut, a single photo of the five -members formation aroused the buzz of the media.
A supergroup of experience and talent
The AllDay project is made up of five members:
Annie Moon (Shinsegae heir, idol instructor with a rich network of celebrities)
Bailey Sok (celebrity choreographer for ASPA, Lisa, etc., now makes its debut at idol)
Youngseo (former interior Hybe, almost debuted with Illit)
Woochan (ex “Show me the money“Competitor, known for rap talent)
Tarzzan (elegant male idol with western hip-hop talent)
The high profile curriculums of members and unique strengths made them Buzzworthy long before the debut. But it is the quality of music, performance and group synergy that won the public. Allday Project proves to be more than a simple clamor: they are full of authentic talents and charisma.
Annie Moon, far from being a rich girl “Tourning the Idolo”, has poured into this debut, working intensely next to her peers, is said to be Annie Moon. The result? A lucid and great impact launch that seems far from amateur.
Huge investments, great payoff
From the beginning, the black label pulled all the stops out. The concept of the group screams luxury: from Vogue Korea Coverings, Full Designer Looks in Debut Day, world -class VFX in their MVs. The music, as required by Teddy, is fashionable but of good taste, ground but bold.
This high -end image, stratified with real skill, has dropped the fans and quickly.
Obliping Blackpinksuccessors?
The comparison is inevitable. Two other groups of girls – MeVV and Babymonster – were tagged as “BlackpinkThe “successors”. Although both are talented and visually surprising, MEVV has not received the same high -level investment from the black label and Cloth for children He fought with YG Entertainment unconventional promotional strategies.
Both groups are slowly building their identity, but neither of them had the explosive impact and full of package that the Allday project has just come out. What was once the hope placed on Mev and Cloth for children Now he is moving towards this electricity plant.
While the dust deposits, one thing is clear: Allday Project is not just a group of beginners: they are a force that remodes the future of K-pop.
