According to Osen’s discoveries on March 12, the airline Jeju Air recently set private commercial videos with Kim Soo-Hyun, who had worked as a model since 2015.
At the time, Jeju Air had recruited the Hallyu star as a model to direct the Asian market, with him in printed advertising, various online and offline videos, as well as internal and external advertising for a year.
This move led to the speculation that the airline was reacting to the negative public feeling following the recent disappearance of the deceased Kim Sae-Sign.
In response, the airline clarified “From the Muan aviation accident in January, we have set all the videos with past advertising models, including Kim Soo-Hyun, private“, Underlining that the decision was”completely unrelated to the recent controversy of the actor“.
Jeju Air is the first and largest low -cost airline of South Korea. It takes its name from the island of Jeju, the airline is based in the city of Jeju, with its largest hub at Jeju international airport. He is a founding member of Value Alliance.
Now, the airline has fallen into crisis following the plane crash on December 29, 2024, which caused the life of 179 people.
Meanwhile, Kim Soo-Hyun is an advertising model for numerous brands, including HomePlus, Shinhan Bank, Tous Les Jours, arrival, Eider, Cuckoo, Prada, Jo Malone and Shabu all day. Many are carefully monitoring the reactions of these brands.
Eider has removed the images of Kim Soo-Hyun from his official website and social media, while Shabu all day has also deleted all the photos of the actor from his official SNS accounts.
HomePlus removed his photo from the app loading screen and the surrounding beauty brand said: “All scheduled activities relating to the model have been suspended.“However, the surrounding CEO expressed a cautious position, saying:”For now, we will wait and see. Rather than being influenced by uncertain issues, we will focus on what we can and should do. “
