TWICE’s Mina has been confirmed as the new Japanese brand ambassador for Fendi, delighting the ONCE fandom.

On January 8, Italian fashion house Fendi named Mina as its new brand ambassador. On its official social media account, the brand expressed enthusiasm in welcoming Mina. Fendi also posted some photos of the “Strategy” singer posing with the Peekaboo Soft Small bag.

“Fendi is delighted to welcome the new #FendiAmbassador MINA,” said Fendi.

“Debuted on the #FendiSS25 runway, the latest version of the icon introduces a new attitude, fusing timeless codes with the House’s dedication to craftsmanship in a versatile silhouette.”

The fashion house also shared a video of Mina walking across the room and posing with the luxurious accessory. Known for her graceful demeanor and beauty, Mina’s seductive charm quickly sparked enthusiastic reactions from fans.

After being surprised by the announcement, ONCE decided to express their gratitude to Fendi for choosing Mina as their brand ambassador. Fans also expressed how lucky the brand was to have Mina on its ambassador roster.

“She is simply exquisite, elegant and so attractive,” one fan commented. “I think she can embody the brand so well. Look at her! ONCE are so proud of her!”

Another noted, “They chose one of the best faces in K-pop as their ambassador.”