They are patient and trust their artists.
Koreaboo
For K-Pop agencies, contract renewal periods can be a difficult time for both the artists and the company as they work together to make the best decision.
Recently, an online community forum gained attention for discussing the reasons why JYP Entertainment has such a high rate of successful contract renewals with artists.
The OP revealed this Miss A’s Suzy debuted in 2010 and began contract renewal discussions in 2017.
During that time, Park Jin Young purposely did not contact her, knowing how much pressure there would be if the CEO continued to contact her during contract renewal season. He respected her and gave her the time she needed.
– OP
After four long months of waiting, Suzy has decided to renew her contract. Park Jin Young was nervous as he wondered what kind of conditions he would present to renew his contract.
But it turned out that he had no great demands and simply decided to renew contact.
When he asked her the reason for renewing her contract, she revealed that she only had two options.
Do I work with the people I’ve always worked with and continue to move forward, or do I challenge myself with new people and a new environment?
—Suzy
In the end, she decided to trust the company that discovered her and allowed her to debut.
Moving forward, other JYP artists included TWICE AND Stray children they also demonstrated their trust in the company and managed to obtain contract renewals.
All members of TWICE renew their contracts with JYP Entertainment
Even after his contract expired after two years in 2019, many remember that JYP’s statement was filled only with gratitude and support for Suzy.
