ADOR Will Debut New Boy Group Soon, Korean Netizens React

A recent post on the popular Korean forum Instiz is attracting attention and sparking heated discussions. The post claims I LOVE IT is planning to launch a new boy group. However, netizens’ reaction was less than enthusiastic.

The label has faced scrutiny following the surrounding controversy New Jeanswhich culminated in the group’s announcement that they were leaving ADOR and terminating their contracts. Since then, public opinion on the label has soured, with many questioning its direction and leadership.

NewJeans officially announces that it will continue operations without HYBE and ADOR

The decline in trust began when Min Hee Jinformer CEO of ADOR and creative force behind NewJeans, has initiated a legal dispute with MOVES and its other subsidiary, BeLift Laboratory. Min’s departure from ADOR left many fans skeptical of the label’s ability to maintain its unique identity.

Min Hee Jin responds to HYBE, exposes ILLIT in new damn interview

Rumors of a new boy group in the making under ADOR have reignited criticism, with netizens expressing their disinterest in the project. Min Hee Jin’s lack of involvement seems to be a major factor in their apathy.

They say ADOR is grooming a bunch of guys… Apparently, HYBE is now transferring employees from its other labels to ADOR.

— Posted by Instiz

Some netizens have compared ADOR to any other label affiliated with HYBE, expressing doubts about its ability to differentiate itself.

• “ADOR without Min Hee Jin is just HYBE.”
• “Honestly, if it were up to me, I wouldn’t even want to debut there…”
• “It’s just another HYBE idol group. I have no expectations.
• “Min Hee Jin’s entire team left anyway, so it’s just another group of Bang Si Hyuk guys. LOLLLLL.”
• “LOL. Not interested.”
• “It’s just a group of guys Bang Si Hyuk.”
• “People expect a Min Hee Jin boy group, but the ADOR boy group is basically just a HYBE boy group.”
• “Why do they even care about the labeling system? LOL.”
• “They are probably trainees originally at ADOR. What a disaster for them. Sigh.”

While speculation continues, public response suggests that the next ADOR boy group could face an uphill battle to gain widespread support.