An underground Japanese idol has sparked intense debate online after introducing a highly controversial form of fan service, raising wider questions about the reality of the idol industry.
According to reports, Matsumoto Hari, an underground idol from Wakayama Prefecture with over 400,000 followers on social media, has attracted backlash for offering an unusual interaction with fans.
Instead of typical fan service like handshakes or hugs, he reportedly allowed fans to smell his armpits during post-show meet-and-greet sessions. A viral clip showed a middle-aged fan imitating a dog while partaking in the act, after which the idol hugged him.
Some fans reacted enthusiastically, writing: “You smell amazing. I feel like I was born to meet you.” Others reportedly promised extreme loyalty, including offering financial support and exclusivity.
Reaction online was sharply divided.
Critics condemned the act as inappropriate: “This is disgusting. It feels less like idol culture and more like cheap adult entertainment,” one netizen commented.
However, some observers argue that such extreme fan service reflects the harsh reality of the underground idol industry, where artists often rely on close fan involvement to survive.
Industry reports suggest that nearly 80% of Japanese idols operate in the underground scene, often under difficult conditions.
- Average monthly income: approximately 120,000 yen (~$800 USD) or less
- Many agencies reportedly do not offer a base salary
- Cases of unpaid wages and unfair contracts were reported
A survey of 102 idols revealed:
- Over 50% experienced mental health problems
- 48% have experienced harassment in the workplace
- 12% reported sexual harassment
These figures highlight the structural problems that could push some idols to extreme measures to attract and retain fans.
The phenomenon is no longer limited to Japan. Reports indicate that similar underground idol cultures are beginning to emerge in cities like Shanghai and Hong Kong, fueled by the growth of live streaming and fan-driven economies.
Sources: Nate News
