Netizens accuse HYBE of using a tactic…
Koreaboo
AS THE SERAPHINS faces its own set of plagiarism charges, another batch below MOVES found herself under scrutiny. SEVENTEEN was also hit by recent allegations that one of them the return concepts were copied from a previous return of SM Entertainment‘S NCT dream.
In the summer of 2021, NCT Dream made headlines when they released their first repackaged album, Hello future. The title track of the same name quickly went viral for its refreshing vibe and concept. Since then, the song has remained one of the most addictive among K-Pop boy groups thanks to its catchy chorus.
Years later, in October 2023, SEVENTEEN released their hit, “God of Music.” The song, similar to “Hello Future,” had the same feel-good vibes, sounds and vibes.
As such, the two comebacks have now drawn comparisons, with accusations that SEVENTEEN copied NCT Dream’s concept now gaining traction and going viral. A post about TheQoo it has garnered nearly 50,000 views and hundreds of comments with netizens shocked by the overlapping concepts.
Similar accusations have surfaced in the past, with fans defending the group, stating that because the two comebacks had a similar creative director and team, they are bound to have similarities. But this time netizens are more skeptical.
But honestly, it doesn’t matter if it’s the same director, this goes beyond that; even the props, the atmosphere – everything is copied to a ridiculous level.
I understand that there is bound to be an overlap of concepts over decades in K-Pop, but hiring the same director to make things look almost identical is just too much.
— OP on TheQoo
Combined with LE SSERAFIM’s latest accusations of plagiarizing Red Velvet—which fans defend by claiming the two groups used the same photographer for concept shoots—netizens are now wondering if HYBE’s favorite tactic is to involve a similar creative staff.
LE SSERAFIM criticized by viral accusations of Red Velvet plagiarism, disconcerting Korean netizens
- “I can’t figure out which group is which…”
- “They look so identical, wow.”
- “Whoa, I thought the first photo was NCT Dream. I loved the song “Hello Future” so much. I’ve seen a lot of concept photos and this one looks exactly the same.
- “That’s exaggerated, lol… It’s literally the same thing.”
- “It’s easy and convenient.”
- “Hiring the same director over and over again to make everything look similar—that’s like their specialty.”
- “Oh, so this is HYBE’s style? Bring in the same crew and make them look similar to each other.
- “What is NCT Dream and what is Seventeen…?”
- “I guess you only distinguish them by the number of members, lol.”
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