Following the mass protest from K-pop fandoms against idol deepfakes, JYP Entertainment has released an official statement and warned offenders.
On August 31, JYP Entertainment, the agency of TWICE, ITZY, and NMIXX, revealed its strong response to the deepfake videos involving its girl groups.
Through the artists’ fan communities, the label stated:
“Hi, I’m JYP Entertainment.
We are taking seriously the recent spread of deepfake (AI-generated) videos targeting our artists.
This is clearly an illegal act and we are currently gathering all relevant evidence to take more decisive and merciless legal action, together with a specialized law firm.
We want to emphasize that we will absolutely not tolerate any act that violates the rights of our artists and that we will commit to firmly opposing them until the end.”
JYP Entertainment to Take Legal Action Against Deepfake Spread:
“Hi, I’m JYP Entertainment.
We are deeply concerned about the recent spread of deepfake (AI-generated) videos involving our artists.
This is a clear violation of the law and we are in the midst of this process… photo.twitter.com/xPsJVFFovE
— Kpop Charts (@kchartsmaster) August 30, 2024
READ ALSO: “JYP PROTECT YOUR ARTIST”: Fans urge label to take action against TWICE, ITZY, and NMIXX deepfake videos
This deepfake controversy began on the 30th, when an alleged list of idols who had been victims of R-19 deepfake videos was shared on X. Among the over 200 female stars named were members of TWICE, ITZY, and NMIXX.
Deepfakes are digitally altered photos and videos using artificial intelligence (AI) technology.
Using this tool, people can create desired expressions and movements from just a few photos of an existing person.
In the case of celebrities whose faces are well-known, it is easy to obtain photos from various angles, which raises concerns about their use on pornography sites, sexual abuse and blackmail of victims.
you have failed as a human being if you cannot protect another human being from blatant abuse even with all that power and money
JYP PROTECT YOUR ARTIST #JYP_PROTECT_TWICE#JYP_PROTECT_ITZY#JYP_PROTECT_NMIXX photo.twitter.com/Tw9NP4H3Wr
— I eat pussy (@taehyunbarbie) August 29, 2024
As a result, K-pop fandoms including ONCE, MIDZY, and NSWER joined together to draw JYPE’s attention to X. Fans used hashtags such as #JYP_PROTECT_TWICE, #JYP_PROTECT_ITZY, #JYP_PROTECT_NMIXX with the slogan JYP PROTECT YOUR ARTIST to trend on the platform. At the same time, a mass email event was also held on X.
Lately, the creation of deepfakes using celebrities has become rampant. Due to this, not only JYP artists have been the reported victims, but also idols like Kwon Eun Bi and former Brave Girls Yuojoung have complained about being harmed by these illegal videos.
the case of the umpteenth room and the denial of every single rumor that resurfaced in the last 24 hours because of taeil — a short thread🧵 rt to spread photo.twitter.com/jJZFTYak1A
— mister yaoi (@bamkkue) August 29, 2024
Sex crimes related to the dissemination of sexually explicit deepfake material have also emerged as a serious social problem, and South Korea is currently dealing with the fallout from the “new nth room” controversy.
The issue arose when some male students were caught sharing deepfake videos of their teachers, classmates, family members and other women to blackmail the victims into performing atrocious sexual acts on them.
The damage caused by deepfake sex crimes then began to spread to the music industry.
READ MORE: List Reveals Over 200 Female Idols Are Victims of Deepfake Videos R-19 — Fandoms Are Shocked
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Written by Eunice Dela Cruz
