Fans everywhere are going crazy: Kylie Jenner just released her debut music video.
On October 13, the youngest Kardashian-Jenner sister shocked the Internet by releasing Glosses Part II – Four stripeshis first official music video and his first time ever singing in his own production.
Just a day earlier, Kylie had teased fans with a 10-second Snapchat teaser, promising a mysterious “secret drop.” The strategy worked: Users flooded Snapchat to see what the global beauty mogul had in store.
The video continues the story of Glosses Part Ireleased almost ten years ago, with the track 3 shots by Terror Jr. With this new installment, Kylie brings back her fan-favorite alter ego, King Kylie, once again teaming up with Snapchat to promote what appears to be a revival of her iconic King Kylie makeup line from 2016-2019.
In the sultry video, Kylie plays a stunning prisoner, dressed in a revealing outfit that highlights her curvy figure. On her way out of prison, she is picked up by none other than Kris Jenner, driving a luxury car with a license plate reading “KING KYLIE.”
“It’s bringing full nostalgia to 2016: the rebirth of the IT Girl era,” wrote a fan.
Inside the car, Kylie excitedly opens the glove compartment to find a collection of King Kylie’s makeup, hinting at his imminent return. She touches up her look with lipstick and blush before driving off into the sunset with Kris, all while singing the mysterious new track.
Observant fans immediately analyzed the rumor. The first few lines clearly feature Kylie’s soft, airy tone, while the chorus switches to a different female vocal, leading many to believe she collaborated with Terror Jr, the duo behind the original. Three stripes.
The rumor gained traction when Terror Jr reposted fan messages asking for the full song, jokingly tagging Kylie: “Looks like the fans want the official track, Kylie 😉.”
Shortly after, Kylie shared a throwback tweet Charli XCX (2016) which read: “I hope Kylie becomes a pop star in 2017.”
Fans took this as a sneaky hint that Kylie might actually be preparing to launch a music career.
The Internet immediately exploded with reactions:
- I lived long enough to see Kylie release a song before Rihanna!
- Next time it will come for the pop girls.
- This is pure PR: King Kylie’s return to save her makeup line.
In fact, skeptics believe the music video also serves as a clever marketing campaign for Kylie Cosmetics, which has faced market challenges in recent years amid growing competition from other celebrity beauty brands.
Some fans suspect the return also serves as a PR move for Kylie Cosmetics.
Whether it’s a serious music debut or a strategic rebranding, one thing’s for sure: Kylie Jenner knows how to dominate the Internet.
Her debut MV reignited nostalgia for the King Kylie era and sparked new curiosity about her next move. Could the beauty mogul really become a pop celebrity?
Sources: K14