The president of the CJ Lee Jae Hyun group He is facing serious accusations after a complaint was filed at the Ministry of Culture, Sport and Tourism of South Korea (MCST), asking for an investigation into the statements of having orchestrated “DJ parties” scandalous that involve celebrities, models and influencers.
According to security times, the informant stressed that the question extends well beyond a private meeting, suggesting that the trust and equity of the public could undermine within the cultural and entertainment ecosystem. The complaint specifically requested a revision of the potential violations of the law on the development of the cultural sector and requested responsibility in the event of confirmation of any illegal activity.
The informant criticized the accident as against CJ’s corporate philosophy “Alone” – Sense “First, better, different” – And he stressed that the previous attempts to hide or eliminate reports, including an article removed only an hour after the publication of Sports Kyunghyang, has only fueled public indignation.
The controversy echoes CJ Enm’s Creditability crisis passed following the Produce x 101 Vote manipulation scandal. The observers warn that, if coming, the accusations could seriously damage the equity and competitive order in the entertainment industry in Korea.
According to reports, the authorities are reviewing the complaint and taking into consideration whether to intensify the case to the police. Analysts note that in the climate of governance and responsibility of today, the personal conduct of the company leaders can directly affect the market trust and the reputation of the brand.
The scandal also raises concerns about the image of CJ among consumers, which constitute an important part of the company’s customer base. If the accusations according to which women were used as entertainment tools are proven, it could seriously undermine the credibility and ethical position of the conglomerate.
CJ has yet to issue an official declaration. However, reports claim that the company’s public relations team has attempted to suppress an unfavorable coverage, presumably by contacting the media to remove the articles and offer press releases of replacement with “more positive” narratives.
The accusations derive from the dispatch report on September 25, which detailed alleged recruitment methods through direct messages on social media. According to reports, women have been subjected to appearance based on appearance, followed by instructions to be dressed in specific dresses-as black socks and heels high of at least 9 cm-Prima to be transported through multiple changes to the position to maintain secrecy. Some testimonies claim that the guests had to greet the president on arrival, with explicit instructions to perform suggestive dances. The participants presumably received money envelopes, while the “best performer” of the evening remained behind with the president.
Lee Jae Hyun is not extraneous to the controversy. In 2017, he was sentenced to two years and six months in prison for tax evasion of 50 billion victories and embezzlement of 70 billion wins, but served only four months before a rare special forgiveness be granted.
With the authorities now under pressure to act, the scandal threatens to become a distinctive crisis for CJ’s leadership and the corporate ethics.
Sources: Kenh14
