The aspect of the poster “ONNiscient Reader” of Jisoo misleading for 1.8 million fans

The aspect of the poster “ONNiscient Reader” of Jisoo misleading for 1.8 million fans

“Omniscient reader: the prophet”A highly anticipated Korean film is currently at the center of the dispute, not only in Korea but throughout Asia. Despite a strong initial interest, the film faced a significant recourse a few days after its domestic release. An important point of dispute is the misleading use of Jisoo’s image in promotional materials.

From the early promotional stages, Jisoo was strongly highlighted by the production team, leading many to believe that he would recite as the female protagonist of the film. The buzz has suggested that this would have marked its official film debut, following a short cameo in a previous film. Although he did not take part in the main promotional activities later, the director continued to mention his name in the interviews, promoting the wrong idea that Jisoo played an important role.

In fact, when the film was released, it became clear that Jisoo appeared only for about five minutes and her character has practically no impact on the plot. The fans were left deceived and the anger intensified when a film poster just emerged showed Jisoo positioned prominently next to the main actor Ahn Hyo Seop and even in front of Lee Min I have, despite his minimum time on the screen.

This particular poster has been exhibited outside a cinema and has quickly become viral on platform X (previously Twitter), with the original post entitled: “When the film doesn’t sell.” The caption implied that the production team of the film, in the face of the poor box office performances and requires a boycott, continued to exploit Jisoo’s fame in an effort of the last speech to attract the spectators.

The angry netizen commented: “I hope he has never worked with this director or this team again. The way he is disrespectful and still used is disgusting., “Stop taking profit from the name of Jisoo. It deserves better”, “Have they ruined the plot and now cling to Jisoo to solve it?” AND “What will the random spectators think when they will see Jisoo Front and Center on the poster? What deceived them? She is also a victim here.”

Despite being at the top of the Botteghino of Korea at the moment, the national media foresee it “Omniscient reader: the prophet” It will struggle to equalize, especially with the current wave of boycott and extraordinarily negative welcome. With a production cost of 30 billion victories, the stakes are high and the recourse is fierce.

On film review platforms, “Omniscient reader: the prophet” It was hit by a barrage of evaluations to a star and bitter comments. On Google, he received a devastating soundtrack of 1 in 5, making it the first Korean film to reach such a critically low point.

In the end, the continuous use of Jisoo’s image as a promotional tool is not helping: it is deepening the distrust and feeding further repercussions. What intended to attract the public could end up being the greatest controversy in the film.

K14

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