On June 18, New Daily reported that several advertisers started the legal proceedings against Kim Soo-Hyunciting damage to the brand caused by the growing controversy with YouTuber Kim Se -Uithe operator of Garosero Research InstituteAND Kim Sae-Ron’s family.
The problem revolves around if Kim Soo-Hyun had a relationship with Kim Sae-Ron During his period as a minor, a complaint both sides denied fiercely and which led to current legal battles.
Although the truthfulness of the statements is still under discussion, the prolonged scandal has decreased Kim Soo-Hyun Brand value, leading to frustration among commercial partners. A total of 16 brands had previously employed Kim Soo-Hyun Like their ambassador and many of them have started or are taking into consideration a legal action for violation of the contract and reputational damage.
In particular, Kim Soo-Hyun and his agency Gold medal are addressed:
- ₩ 850 million from cuckoo electronics
- ₩ 2.03 billion From cuckoo electronics and affiliated entities
- ₩ 510 million From the trendmaker
- ₩ 3.96 billion by Dabio
Adding up to ₩ 7.34 billion In total damage required.
This follows a previous report of June 12, revealing it Kim Soo-Hyun He had seized ₩ 3 billion ownership as part of a block of pre-process activities by a medical devices company.
Kim Soo-Hyun Legal representative, lawyer Bang Sung-Hoon From LKB & PartnersHe has strongly opposed the legal causes, affirming Kim Soo-Hyun innocence. “What Garo Sero supports is false and is becoming increasingly clear that Kim Soo-Hyun is the real victim here”, Bang Sung-Hoon declared. He further criticized the legal causes as a secondary victimization, expressing regret for advertisers who jump to conclusions.
The lawyer stressed that as the investigation advances, the real culprit behind the scandal will be revealed and these causes will be addressed accordingly. Kim Soo-Hyun The legal team plans to take all the actions necessary to advance the investigation into the Garo Sero channel and its operator, Kim Se -Ui.
This case not only put one of the most loved actors of Korea under intense control, but also raised concerns about how quickly the untreated statements can jeopardize the reputation and careers in the world of the body for K.
