According to reports, Kim Soo-Hyun’s team is meeting with the former staff of the former deceased agency Kim Sae-Sore and some of his acquaintances, trying to convince them to keep a press conference.
This triggered the speculation that may have collected documents and evidence that suggest that the tragic death of Kim Sae-Sign was not only due to the question of the gold medal for a reimbursement of 700 million KRW (about 482,000 USD), but was influenced by many other factors.
Is the gold medal collecting tests?
According to an insider of the entertainment sector on March 19th, “Through various channels, it seems that the gold medal has verified some materials and data that allow them to deduce the program and mental state of Kim Sae-Sign in the months preceding his death. They also met several people who could corroborate this and are currently persuading one or two key characters to come forward for an interview or a press conference.”
With the YouTube channel Garo Sero Research Institute that fiercely supports Kim Sae-Se-Se-Se-Sego family, the gold medal finds himself fighting to refute any accusation or drastically overturn the situation in a rapid move. However, remaining passive is not even an option. Since their reputation undergoes a strong success, marked by over ten advertising contracts that are closed and ongoing projects that have to face interruptions, seem to be rotating towards a strategic counter -offensive.
Their approach seems to depend on materials carefully treated and controlled by the facts designed to move public perception while it tramples on caution to avoid further causing the deceased or his family in mourning further. Rather than engage in a direct comparison, their crisis management strategy seems to focus on the control of damage, with the aim of alleviating their grievances without provoking the family and mourning fans.
The three-sided crisis management plan by Kim Soo-Hyun
Currently, the Kim Soo-Hyun team is facing the crisis through a structured response and three times:
- Legal Team: A dedicated law firm is the central command, managing all legal issues and strategy.
- Media monitoring team and advertising: A Management Team carefully monitors the news coverage, the public feeling and the impact on the brand’s partnership.
- Crisis management team: A team of response to internal external crises is actively working behind the scenes, meeting with the former Kim Sa-Se-Se-Se-See agency staff and closed acquaintances. Their goal seems to retrace his last few months, feeding the speculation that may have discovered testimonies and crucial evidence.
The mystery of the journey to the United States of Kim Sae-Sign before his disappearance
One of the key results they may have achieved is the two-week journey of Kim Sa-Se-Sore in the United States in January, only a month before his death.
At the time, Kim Sae-Ron loaded a photo with a man and the caption “Marry,” Which led to a widespread speculation on his marriage before he erased the pole later. This was subsequently fired as a misunderstanding. Reports now suggest that the man in the photo was a Korean-American employee in an American company and that the journey was actually for preparations for the wedding.
If this information is confirmed, the statement made by Kim Sae-Se-Se-Se-See, died due to the demands for debt of the gold medal and Kim Soo-Hyun who cut the contact, could lose some credibility.
An employee in the sector commented, “The gold medal, now on the defensive, is the desperate search to escape the narrative that places all the fault of Kim Soo-Hyun. The question is if they have a” steaming gun “strong enough to move public opinion while showing respect for the family in mourning.”
However, the concerns are increasing that if Kim Soo-Hyun does not emit sincere apologies, this attempt to free his name could only further intensify the dispute.
