Years of abandonment: because fans are angry
On March 19, a topic entitled “Jeon Somi’s 7 -year level of activity made it understandable why fans are angry” was published on the Korean forum “Theqoo”, attracting significant attention with over 84,000 views and 300 comments.
According to this topic, Somi, which went from Jyp Entertainment to Black Label in 2018, has published only 15 songs in the last seven years. His latest track officially promoted, “Quickly”, It was released in August 2023 and its final release was the single special “Ice-cream” In August 2024, he reports a long gap between the returns. The fans expected the black label to maximize its potential and keep it under the eyes of the public, but its domestic promotions remain scarce and the international activities are almost non -existent.
More shocking, Somi has never had a solo concert or an adequate launch of fan club. His only fan meeting took place in 2019, without follow-up events despite his continuous presence in the sector. Even the loads of content on its official YouTube channel are minimal, leaving supporters with little to interact between the sporadic music versions.
The disappointed fans took social media to express their grievances, with comments such as:
- I like Somi and I always look for his return news, but there is never anything.
- The black label is such a mess … I love the music of Somi, but there is no promotion, so there is nothing to show
- Considering his age, Somi is to his peak as an idol. Neglecting it in this way is too much.
- I honestly thought he had stopped being a singer
- Somi does not approach the time to reconsider your renewal of the contract? It will probably make the best choice for herself.
The subtle response of Somi
While the protests of the fans continued, Somi seemed to recognize the situation indirectly but aimed. In particular, with a comment by Tiktok saying how Somi is wasting his leading years waiting lazily in the black label since his career is just equivalent to Tiktok Dance, he simply said Somi, “Yes, ouch”.
The fans quickly interpreted this as the subtle way of the female idol to turn to the backlash against his agency. While he has not explicitly called the black label, many believe that this was his way of demonstrating that he is aware of the disappointment that surrounds his lack of promotions.
What is the next one for somi?
With its period of renewal of the contract that is probably approaching, speculation is increasing if it will remain with the black label or will seek better opportunities elsewhere. Fans urge her to make a decision that gives priority to her career growth, hoping that she will find a company that will actively support its ambitions.
The black label has yet to respond to criticism, but with the subtle recognition of somi, all eyes are on what his next move will be. Whether this repercussions lead to a more structured promotion plan or a potential removal from the company, one thing is clear: fans are no longer willing to keep silent on the stagnant career of Somi under the black label.
