Since the accusations according to which Kim Soo Hyun had a romantic relationship with the deceased Kim Sae Ron when he was a minor continues to spread, many companies started cutting the ties with him.
Recently, a post by the online community entitled “Tears of owners of small businesses” emerged. The post described as a Shabu-Shabu restaurant that used Kim Soo Hyun as a model had to turn the advertising documents to hide his images.
The post said, “The franchising owners have spent a huge amount of money taking on a model, but now they can only cry for despair. The front of the paper contains details of the selection of broth.
This situation has aroused mixed reactions online. Some Netizen commented, “This is a real discomfort”, “Cann’t they request compensation for violation of the contract?” AND “Even if it’s embarrassing, turning it down is the right thing to do.” In the meantime, others have rejected the question, saying, “Just eat. It’s not a big problem”, “Look at his face changes the taste of food?” AND “People are reacting excessively.”
Currently, several national brands, including Prada, Shinhan Bank, HomePlus, Tous Les Jours, surroundings, Shabu All Day and Eider, concluded their contracts with Kim Soo Hyun.
In the meantime, the recourse against him has spread even faster abroad.
Following the scandal, more video emerged online showing the shops abroad quickly removing the posters and promotional materials of Kim Soo Hyun. A video captured the moment when a four -cut photographic booth shop immediately knocked down its poster. In another clip, which is believed to be shot in Thailand, an appeal by Kim Soo Hyun was quickly discarded.
Not only in Thailand, but also Chinese fans have closed and an increasing number of critical posts on Kim Soo Hyun suggest that a huge Fandom retreat is taking place.
The Netizen Coreans reacted with comments such as, “We should do the same here”, “The culture of idol made people too indifferent to the care of crimes” AND “Other companies should immediately cut the ties with him.”
