Recently, Park Bo-Gum has made news as the first actor to host the Late Kbs2 “music program”The seasons“. The show has always been guided by the singers, making its casting a bold and unexpected choice. As far as the announcement has generated a hum, concerns have also arisen for an actor who assume the role MC.
By “The seasons“It is a musical talk show, the singers traditionally served as hosts. KBS recognized that Park Bo-Gum casting was a” risk “but said,”Park Bo-Gum has a deep understanding of music, enough to communicate effectively with musicians. We believed it was a challenge that is worth taking.“
The first episode of “The seasons-Park Bo-Gum’s Cantabile“, Which aired on March 14, recorded a national evaluation of 1.5% (Nielsen Korea), similar to the previous one”The seasons“Transmissions. It was a constant start for Park Bo-Gum.
Despite the modest TV evaluation, the show has shown its impact online. YouTube clips of the first episode quickly exceeded 100,000 views and the program debuted at n. 7 In the Buzz TV rankings in the first week. Park Bo-Gum himself ranked number 6 in the category of the non-dramatic cast, showing his strong influence. While some have noticed his nervousness and inexperience as a guest, others praised the sincerity of his passion for music.
Park Bo-Gum is currently experiencing an increase in popularity thanks to the Netflix series “When life gives you mandarins“. The experts in the sector believe that this momentum has had a positive impact”The seasons-Park Bo-Gum’s Cantabile“In addition. According to the Ke Good Corporation Keys Competitiveness Company, Park Bo-Gum has ranked up in various dramatic TV-Ott Buzz rankings for the second week of March.
His influence extended beyond “The seasons-Park Bo-Gum’s Cantabile“. When he and Iu, his”When life gives you mandarins“Co-Star, appeared on KBS1”Musical stadium“, The program went up to the stars at n. 5 in the Buzz Show Variety charts. Since the Buzz rankings started in 2015,”Musical stadium“It has never entered the top 20. This shows how significant the presence of Park Bo-Gum is in the transmission sector.
Recognizing his popularity, KBS is taking advantage of Park Bo-Gum to expand his demographic data of the spectators. The director of the KBS Entertainment Center Han Kyung-Chun said: “The actors rarely appear in KBS entertainment shows. We worked hard to launch guests that the younger generations, in particular those between 20 and 30 years old, want to see. “The director Han also indicated that KBS would continue to actively recruit actors for entertainment programs.
As part of this strategy, KBS has planned the replicas of the iconic Park Bo-Gum drama “Love in the moonlight“On March 18, KBS Drama Channel will broadcast two consecutive episodes of”Love in the moonlight“, following”The seasons-Park Bo-Gum’s Cantabile“.
Clearly, KBS is based on the power of the Park Bo-Gum stars to increase the assessments and reverse his in public decline. Although “The seasons-Park Bo-Gum’s Cantabile“He only transmitted his first episode, the weight of expectations is already heavily based on the shoulders of Park Bo-Gum.
