On March 15, he announced through his official SNS, “We decided to stop the contract of our advertising model with Kim Soo-Hyun.“Kim Soo-Hyun initially signed a one-year contract with its ability, which would last until 2025.
Dinto explained that, as a partner brand, they deemed it necessary to support the principle of good faith in the contractual agreements. “Before Kim Soo-Hyun and his agency made an official declaration, it was difficult for us to immediately announce our position or stop the contract. However, after examining the official declaration of the agency yesterday, we established that there were significant reasons that made it impossible to continue to satisfy the advertising contract. “
Arrival also stressed, “Now we are officially proceeding with the termination of the contract through a legal consultant. This decision was made to protect the values ​​that it arises and to maintain consumers’ trust. Going forward, we will continue to make responsible and significant decisions in line with the mission of our brand. “
Arrived follows the Prada luxury brand, which recently concluded the ambassador contract with Kim Soo-Hyun. In addition, CJ Foodville, who signed him as a model for Tous Les Jours, decided not to renew his contract. Eider, Shabu All Day and HomePlus have removed all promotional content with Kim Soo-Hyun from their official channels.
Kim Soo-Hyun faced accusations of going out with the deceased Kim Sae-Sra while he was a minor.
Initially, his agency has completely denied the report, but later he revised his position in a statement on March 13, saying: “Kim Soo-Hyun and Kim Sae-Ron date back to the 2019 summer at the autumn of 2020, after Kim Sae-Se-Ron had reached adulthood. The statement that they had a relationship when it was a minor is not true.“
