Is it finally revealing itself?
The future of New Jeansactivities look increasingly uncertain with the latest announcement of I LOVE IT.
January 9 KST, the official X (former Twitter) NewJeans account, which is still operated by ADOR, posted an announcement informing fans that previously scheduled NewJeans content had been canceled due to “internal and external circumstances”.
[안내📢]
We would like to inform you that the upload of Light Jeans content, scheduled for 7:00 PM (KST) on Friday, January 10, has been canceled due to internal and external circumstances. We ask for the generous understanding of the fans.Light Jeans content, which was scheduled to upload on Friday, January 10 at 7:00 pm (KST), has been deleted…
— NewJeans (@NewJeans_ADOR) January 9, 2025
The content in question, “Light Jeans”, basically refers to behind-the-scenes videos of NewJeans members during photo shoots or other official programs. This marked the first cancellation of NewJeans’ program since members’ unilateral decision to leave ADOR, announced in a surprise press conference last November. ADOR responded by filing a lawsuit to test the legality of this decision and announced that they would proceed with all planned programs and announcements in the meantime. Members also expressed their willingness to uphold their commitments, so as not to cause harm to any of the parties involved.
Previously, on January 4, KST and NewJeans officially concluded their final program as part of ADOR and HYBE, with a pre-recorded performance for the Gold Record Awards. According to insiders, although the members still have some publicity shoots pending, they have fulfilled all performance schedules. They also appeared independently on a radio program without informing the ADOR on December 25, calling for a thorough examination.
With a lawsuit pending and the first scheduled content cancelled, NewJeans’ future activities face major conflicts. According to an industry expert, if the members proceed independently with any future business before the legal issues between them and ADOR are resolved, they could end up in further legal trouble. The Vietnamese-Australian member of the group YearsVisa renewal could also cause significant obstacles to the group’s full activity if the termination of the contract was legally recognized.
You can read more about the conflict between NewJeans and ADOR here.
