According to the Korea Corporate Reputation Research Institute’s big data analysis of the reputation of individual idol brands in December 2024, BLACKPINK’s Rosé reached the first place, followed by BIGBANG’s G-Dragon in second place and aespa’s Karina in third place .
Brand reputation rankings are created through brand big data analytics that measure consumers’ online habits that influence brand consumption. Through this analysis, it is possible to notice positive-negative evaluations of individual idol brands, media interest, consumer interest and communication frequency.
As a result, the TOP 30 Idols individual brand reputation rankings in December 2024 included BLACKPINK’s Rosé, BIGBANG’s G-Dragon, aespa’s Karina, IVE’s Jang Won-young, BTS’s Jin, ASTRO’s Cha Eun-woo, Jungkook from BTS, Jimin from BTS, Jennie from BLACKPINK. , IVE’s Ahn Yu-jin, TWICE’s Nayeon, Red Velvet’s Irene, aespa’s Winter, Seventeen’s Hoshi, Red Velvet’s Joy, BLACKPINK’s Jisoo, Seventeen’s Wonwoo, BLACKPINK’s Lisa, The Boyz’s Jooyeon, BTS’s RM , Kang Daniel from Wanna One, Jun from Seventeen, Giselle from aespa, Mingyu from Seventeen, Jeonghan from Seventeen, V of BTS, Baekhyun of EXO, NingNing of aespa, Taeyang of BIGBANG and Liz of IVE.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said: “Dominating the top spot in Idols’ December 2024 individual brand reputation rankings, BLACKPINK’s Rosé brand showed the most hits with ‘participate,’ ‘confess,’ and ‘record’ in link analysis as well as ‘ apt.’, ‘rosie’. ” and “birthday” in the keyword analysis. Rosé also earns a positive ratio of 93.28%”.
