The group had previously terminated its contract with the company.
Koreaboo
This article is part of our coverage of HYBE against ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.
MOVESthe recent announcement regarding New Jeans has attracted criticism.
At a press conference, NewJeans announced they were leaving I LOVE IT and HYBE.
NewJeans officially announces that it will continue operations without HYBE and ADOR
Even though NewJeans has left ADOR, the company said the contract still stands and continues to share posts on social media. In particular, on December 23rd, together with the other HYBE artists, a post was shared regarding a pop-up wishing you happy holidays.
[안내📢]
2025 SEASON GREETINGS POP-UP Guide(+ENG/JPN/CHN)🔗https://t.co/8PduerAzQW
🎁Period: 29.12.2024 (SUN) ~ 07.01.2025 (MAR)
🎁Time: 10:30 – 22:00 (KST)
🎁Location: Jamsil Lotte World Mall 1F Concourse (Lotte World Mall, 300 Olympic-ro, Songpa-gu, Seoul)#NewJeans #NewJeans#2025_SG_POPUP… pic.twitter.com/wty7fSHPDE— NewJeans (@NewJeans_ADOR) December 23, 2024
The link went to Weverse and showed some special items that could be purchased related to Season’s Greetings.
When the tweet was shared, netizens expressed their anger for a variety of reasons, including the quality comparison with the past (under Min Hee Jin), the company continuing to use NewJeans for money, and how much ” shameless” was HYBE.
The price and quality are much better than Min Hee-jin https://t.co/EsR3ssAcAC pic.twitter.com/ZHSV6YSuBT
—LILTOKKI (@LilTOKKI5) December 23, 2024
The price and quality are far lower than Min Hee-jin.
under no circumstances would min hee-jin be caught dead with this color and font choice https://t.co/i6wBPTPSMG
– Mrs. m (@radiolucenza) December 23, 2024
What the hell is this drawing?? Plus you better boycott their greedy ass trying again https://t.co/6dt5M8pJYW
— 🐹 (@plushyeins) December 23, 2024
Don’t use Minji Hani and Daniel Haerin Hein https://t.co/RPTXsW38fo
— snk (@snkhgw) December 23, 2024
Don’t use Minji, Hanni, Danielle, Haerin and Hyein.
this popup features everyone in Hybe by the way this is one of their stupid schemes…fuck it’s a sg popup even in the first place it’s just merch for fucking dates and years https://t.co/QCQKEV4Jns
— J 🪄 (@breadsaz) December 23, 2024
Wow, that’s really shameless hahaha.
This is so crazy I’m laughing haha https://t.co/v3xlM1Dlvu— Bara🕯️ (@jj_ll_hhA) December 24, 2024
Wow, so shameless lol.
I’m so amazed I can’t help but laugh lol.
Boycott it. Hybe will use NewJeans content until it runs out to earn more money https://t.co/DDxFr9kibM
— SupernaturalBernice🍀 (@BerniceNwjns) December 23, 2024
NewJeans continues operations independently.
