She has been frustrated with the agency for months.
Koreaboo
K-Pop soloist Alexa has hinted that he is parting ways with his agency, ZB LABEL.
In February, Alexa spoke out about her lack of promotions. He told fans that he is still a K-Pop idol and that this misunderstanding stems from his lack of promotions. AleXa explains that she hadn’t been properly promoted for two years, and the reason was a mystery, even to her.
I just haven’t promoted in about two years. I don’t know why. I can’t tell you why. I do not know. But I hope that this year I promote. If not this year, then next year, so we’ll see. But we are currently working on releasing an album in English, and the first single will be released on Friday, so I hope that even though the K-Pop aspect isn’t there, you will still support me and my artistry moving forward with this American album. Yes, because that’s more or less all I have at the moment…
—Alexa
Recently, fans have been spreading awareness of the unfair treatment AleXa is facing. Some have shared a thread of multiple instances.
Despite her breakthrough success and clear passion for music, AleXa has only had one K-pop comeback in over two years, a comeback that was highly successful but never followed up. pic.twitter.com/O8WeUqWDQ1
— Nouf ⚜ (@GlowingCheeks_) December 15, 2024
Even now, they dropped another song out of nowhere, a track recorded 4 years ago. Despite its brilliance and distinctive style, the release was poorly promoted and handled.
It could have been a real CB, but it was wasted due to a complete lack of marketing pic.twitter.com/fN1lPUl2XL
— Nouf ⚜ (@GlowingCheeks_) December 15, 2024
AleXa pioneered K-pop’s first AI concept, fusing futuristic storytelling with powerful storytelling in her music videos. Despite the innovation and potential, his company failed to expand or promote this revolutionary concept, leaving it neglected and unfinished. pic.twitter.com/QeySSSQ0e3
— Nouf ⚜ (@GlowingCheeks_) December 15, 2024
AleXa’s potential is limitless, but her company is holding her back. Fans are demanding justice for this incredible artist. It’s time to amplify his story and push for the returns and promotions he rightly deserves. pic.twitter.com/YvGazSXMLh
— Nouf ⚜ (@GlowingCheeks_) December 15, 2024
Fans have realized that AleXa’s “new” song and “Under the Armor” MV is actually just a performance video that was “renamed” as the official music video. It wasn’t even recorded recently and the song isn’t in Korean.
Guys who like Alexa!!
In case you haven’t heard about it (bc ZB Label is a disaster at managing their artist), this video clip shot in 2021 was released today!
AleXa probably doesn’t know because ZB released old projects without her knowledge, but still- https://t.co/2qJWVoHxzM
— ⛥ Nazli (@singnieswekwek) December 13, 2024
Now, AleXa has held a live broadcast, suggesting that her contract with ZB LABEL is about to expire. He expressed hope that he can finally pursue what he wants in the new year.
I just hope that next year… when certain things end… I’ll be more inclined to do more of what I wanted to do.
—Alexa
AleXa hinted that she will not renew her contract with “ZB LABEL” in the recent live. pic.twitter.com/LHvGu87cPo
— nugu promoter (@nugupromoter) December 16, 2024
Fans are hoping for AleXa in this next chapter of her life. Some hope he will sign with 88increasing.
oh Alexa, I just mentioned about the end of her contract with ZB label, please, please sir, I hope she is an independent artist or has another company she can finally release the music she wants
— lyr⁷ 🇵🇸misses ot13 (@lyrgustd) December 16, 2024
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