Congratulations!
BTS‘S Jin is venturing into the business world, collaborating with renowned celebrity chefs Baek Jong won launch a liquor brand. This makes Jin the first BTS member to start his own business.
The two jointly invested in the creation of the agricultural company Of the hammer which will debut its first product, a distilled liqueur called “IGIN” this month. Inspired by Baek’s hometown of Yesan in southern Chungcheong Province, IGIN celebrates local flavors. In addition to the distilled version, the brand will offer ready-to-drink options such as “IGIN Sweet Tonic” and “IGIN Sour Tonic” made from Yesan apples, watermelons and plums.
Jin and Baek Jong Won laid the foundation for the project in December 2022, when they founded it Jinny’s lampwhich takes its name from an idea from the studio that Jin once shared with fans. The company takes care of the production, while the distribution is managed by Of the hammeran affiliate of Baek Jong Won company, Born Korea.
Jin’s love for traditional Korean spirits is something many fans already know about him. In 2022, he appeared in BTS’s YouTube series “Drunken Truth” with Baek and Park to promote traditional beers. He also gave away his homemade creations to friends, including J-Hope and Cook Lee Yeon Bok.
With Jin’s global influence and Baek Jong Won’s industry expertise, we can’t wait for this collaboration!
