Fans of THE BOYS he may have just discovered clues about the group’s potential new name.
Recently, the group revealed that they are going through a huge change as all 11 members have signed with a new company, Hundred.
One Hundred: the new group management company run by the popular MC Mong — had applied for several trademarks as part of preparations for THE BOYZ’s move, raising doubts about whether the group would keep its original name. Brands included “The New Boyz” and its abbreviation, “TNBZ”.
THE BOYZ suggests a name change as the new company requires trademarks
It seems fans may have discovered the new name after an Instagram account with the username thenewboyz.official emerged.
The look of this Instagram account suggests that “The New Boyz” could be the new identity the group adopts, if that’s the case.
the new guys…. pic.twitter.com/U5BTJYVmvN
— Changkyu.ˬ.⑅ (@changgyu02) November 18, 2024
The potential change has disheartened some fans, as it implies that IST Entertainment (THE BOYZ’s former agency) may not have allowed them to keep their original name or access to their existing social media accounts. The idea that a new page needs to be created only fuels concerns about the scope of the rebranding.
this is so funny and not funny at the same time https://t.co/I9o8lQvsnT
— Mellow🍄 (@idkwbypmae) November 18, 2024
However, it is also possible that the rediscovered account was created by a fan after news of the trademark registration spread. Without confirmation from IST Entertainment or One Hundred, fans are left in suspense, eager for official announcements that clarify.
let’s pretend someone created this acc on purpose so tbz can’t use them 🤡 https://t.co/z4B6o6ud7v
— Syaf (@sunkyubbang) November 18, 2024
Until an official statement is made, fans of THE BOYZ can only speculate about the group’s future branding and online presence.
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