“Zhu Yu” Zhang Linghe derided as the “General of the Foundation”; Chinese state media criticizes “empty disease” trend.

Zhu Yu has recently become one of the hottest historical dramas in China, boosting the popularity of its leads Zhang Linghe and Tian Xiwei. However, in addition to growing viewership, the drama is now facing growing controversy over its portrayal of realism, particularly regarding Zhang Linghe’s character.

In the series, Zhang Linghe plays General Wu An Hou, a battle-hardened military figure. However, viewers were quick to point out that the character appears on the battlefield with flawless makeup, leading netizens to mock him “general of the foundation”. Criticism soon escalated beyond online discussions, with Chinese military-affiliated media outlet “Jun Zhengping” publicly questioning the portrayal, claiming that deviates from basic historical and realistic expectations.

The debate didn’t stop there. China’s main state newspaper, the People’s Daily, published a commentary examining the broader issue, suggesting that such depictions reflect a deeper problem within the idol costume drama genre: what experts describe as a growing “empty” OR lack of substance.

According to academician Bian Yunlu of Shandong Normal University, many recent idol costume dramas appear different on the surface but are often criticized for seeming repetitive and “pre-packaged”. She supports him this trend is not simply due to creative laziness, but rather the result of increasing commercial pressure and the industry’s reliance on proven formulas.

To replicate past successes, production teams often reuse familiar tropes, emotional beats, and character dynamics from hit dramas. However, this approach often fails to satisfy modern audiences, whose expectations have evolved, resulting in content that feels disjointed despite its polished appearance.

The visual presentation was also carefully examined. Although many productions invest heavily in highly refined aesthetics, from makeup and costumes to filters and cinematography, critics argue that narrative coherence and realism are often sacrificed. The result is a series of visually striking scenes they fail to form a convincing or engaging narrative world.

Casting trends further highlight the problem. The so-called “pre-packaged” The pattern extends to actor selection, where popular young stars are often paired in predictable combinations. This model is largely driven by the dynamics of the fan economy, as these actors bring a built-in audience that directly influences viewing metrics, online buzz, and platform performance.

However, this system also shifts the focus away from the narrative. Fans tend to do that prioritize visuals, on-screen chemistry and aesthetic appeal over narrative depth, reinforcing a cycle in which manufacturers favor safe, commercially viable formulas over creative risks.

While this approach may generate short-term success, experts caution against it it could ultimately limit innovation and alienate the public. Like the surrounding controversies Zhu Yu continues, has reignited discussions about the future of costume dramas and whether the industry can break free from its growing trend “empty” formula.

Sources: China Times, People’s Daily

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