Zhao Lusi has officially earned the title of China’s new “social media queen.” Not only did she surpass her fellow actress Dilraba Dilmurat to become the most followed Chinese female celebrity on Douyin (with over 50 million followers), but also holds the top spot on Xiaohongshu, China’s leading lifestyle and beauty sharing platform.
Despite the ongoing dispute with his management company, Zhao’s growing digital presence demonstrates his undeniable influence and the deep connection he has built with younger audiences.
Genuine and intelligent in communicating with fans
Unlike many stars who keep their distance from their fans, Zhao Lusi chooses a warm and accessible way of involvement. She often shares videos of her daily life—beauty routines, skin care tips, favorite items, and candid moments—making fans feel like they’re interacting with a close friend rather than an unattainable celebrity.
On Douyin, Zhao she effortlessly keeps up with the latest trends, participating in viral challenges, posting dancing and singing videos, and even revealing behind-the-scenes glimpses of her movie sets. His clips consistently attract tens of millions of views, often ranking among the platform’s most-viewed videos each week.
This constant presence has amplified his public image and strengthened the promotion of his film and drama projects. Industry observers praise her as one of China’s most successful young artists in shaping a personal brand through digital media, even surpassing established actresses such as Liu Yifei, The tagliatelleAND Zhao Liying.
From “lovely supporting role” to beloved lead actress
Zhao he first caught the audience’s attention when he played Dilraba Dilmurathe is the cousin in the historical drama The long ballad. Despite being a supporting role, her gentle, sweet charm quickly won over viewers, while Dilraba’s sharper, more Westernized appearance was seen by some as less suited to the mainstream genre.
The public began to compare the two actresses and Zhaois the on-screen association with Liu Yuning received even more love than the main couple, Dilraba AND Leo Wu.
Their contrast became even clearer in mid-2023, when both released new dramas. Dilraba‘S Prosecution elite failed to achieve notable success and attracted criticism for his acting, while Zhao‘S Hidden love has become a summer phenomenon, adored by young viewers across Asia.
Through strategic and sincere use of social media, Zhao Lusi proved that the new generation of artists can shine through talent, recognizability and modern connectivity. Her journey from a “supporting actress” in period dramas to one of China’s most beloved young leading ladies reflects a new model of stardom, defined by confidence, creativity and emotional closeness to the audience.
Zhao Lusi she is no longer just an actress; is a role model for the digital age who inspires young people to embrace authenticity, positivity and self-expression, both on screen and online.
Sources: TNVN
