On December 28, Song Ji-hyo announced the brand’s launch through her personal social media account with the caption: “29.12.2024. OPENING 10:00 AM.“
Previously, Song Ji-hyo revealed her plans to launch a lingerie and perfume brand. On a variety show on the web, he shared: “I’m getting ready to launch lingerie and perfume. I talked about this with Yoo Jae-suk about two years ago, discussing when and how to do it. It was really difficult.”
Yoo Jae-suk showed his support, saying, “You follow it directly from the morning, with just two people, and not through an external company. I hope it goes well.” Ji Suk-jin also wished her success, saying, “It should go global.”
The brand’s official social media account Song Ji-hyo features the slogan: “It offers comfort and sophistication that blends seamlessly like skin.” It also features Song Ji-hyo herself as a model, striking striking poses in her products. Wearing only lingerie, Song Ji-hyo showed off her flawless and glamorous figure.
Meanwhile, Song Ji-hyo is currently appearing in SBS’s “Running Man.”
