It’s been over a year since Jennie’s last release, “You & Me,” and there’s a lot of anticipation that Jennie’s new release will end the recent disappointing run of female solo K-pop artists like Chungha, Somi, and Sunmi . Experts believe Jennie may be able to reverse this trend, especially given BLACKPINK’s immense popularity.
Additionally, Jennie recently collaborated with Columbia Records, a major American label associated with global pop stars such as Beyoncé and Adele.
“In my opinion, whatever BLACKPINK does becomes a phenomenon. This was demonstrated with Lisa’s single “Rockstar,” which debuted at No. 70 on the Billboard Hot 100 and No. 4 on the Billboard Global 200 in June.“said an industry insider.
Aside from her outstanding achievements with BLACKPINK, Jennie has also found considerable success in her solo career.
His debut single “Solo,” released in 2019, quickly climbed the country charts and earned praise on music shows. “You & Me” further strengthened Jennie’s global appeal, entering the Official UK Singles Chart and ranking high on Billboard’s Global 200 chart.
Jennie’s recognition in the US market is significantly higher than that of many other K-pop idols. Last year, in addition to starring in “The Idol,” she collaborated with famous artists such as The Weeknd and Lily-Rose Depp. These collaborations also performed well on the Billboard charts.
As a result, many expect “Mantra” to be Jennie’s next breakthrough. Those who have had the chance to watch a pre-recording of the song have received rave reviews, so the anticipation is higher than ever.
Source: K14
