K-pop fans are too familiar with the “7-year curse” that affects the groups of idols. This refers to the standard duration of the contract between idols and their agencies. Within the seventh year, groups must make a crucial decision: renew their contracts or in part. Very few groups, especially groups of girls, manage to survive beyond this milestone.
In November 2023, Blackpink maintained fans at the limit while waiting for the news of the contract renewals. In the end, the Global Girl group made a compromise, they signed the group contract again with YG Entertainment while ending their exclusive individual management contracts. This decision allows Blackpink to continue group activities, giving all four members the freedom to pursue independent careers.
Recently, Rosé embellished the cover of the American magazine The Cut, where he opened Blackpink and his musical journey. When asked about a world tour in 2025, Rosé confirmed the plans with enthusiasm. He explained that while each member needed time to explore their individual paths, Blackpink has to meet. As he jokingly said, the reason why Blackpink has not melted is that they “You need to raise things even more“.
Before renewing their contracts, Blackpink had long and sincere discussions to avoid misunderstandings.
“It was a healthy process. We honestly talked about what we needed and we wanted in life, ensuring that, in the end, everyone was happy. “
By moving away from exclusive contracts with a large K-Pop power plant, the four members embraced new challenges, dealt with their musical production and pursued creative freedom. Fans (flashing the eyelids) have been invaded by high quality solo projects that show a unique art of each member.
Now that their solo initiatives are well started, the group is preparing for a new world tour this year. Rosé has even hinted that Blackpink is preparing new music. In the end, Blackpink not only broke the 7 -year curse, but also inaugurated a new era of more explosive independence than ever.
