On January 22, Giftree management issued a notice stating: “We would like to inform you of the suspension of the advertisements of Byun Woo-seok and Kim Hye-yoon, who won first place in the November seasonal voting. After the ad appeared, more than 40 complaints were filed with the transportation company asking, “Why are the two of them featured together?” According to the company’s internal policy, even a single complaint requires suspension of the ad, which led to its immediate suspension.“
The advertisement was originally scheduled to run at Konkuk University Station on Seoul Metro Line 7 from January 13 to 27. Management explained: “We tried to film the advert but, due to ongoing complaints, it was impossible. After obtaining the consent of the person who selected the project, we reviewed and submitted it for review in all metro stations outside Konkuk University Station. However, it was rejected for the same reason.“
They further stated: “The transportation company and the review board suggested a project in which Byun Woo-seok and Kim Hye-yoon each appear for 10 seconds. We have attempted to proceed with this alternative plan, but complaints are still being filed and we have been informed that it is currently impossible to serve the ad. Additionally, the transportation company warned us that continued complaints may make it difficult for Giftree to conduct any future advertising.”
The management launched an appeal to the fans: “If these complaints continue, not only will Byun Woo-seok and Kim Hye-yoon not be able to advertise through us, but it may also become difficult for them to place any advertisements on the subway. We sincerely ask fans to approach this situation with generosity and stop filing complaints.”
