According to the Korea Corporate Reputation Research Institute on December 15, big data analysis for December 2024 revealed that Rosé ranked first, followed by Aespa’s Karina in second place and IVE’s Jang Won-young in third place.
To compile the data, the institute analyzed 137,781,489 brand data for 712 members of individual girl groups collected from November 15 to December 15. Using metrics such as participation, media, communication and community indices, the institute measured brand reputation scores. Compared to the 132,586,799 data analyzed in November, this is an increase of 3.92%.
The brand reputation index measures how consumer behaviors, such as online habits, influence brand consumption. Through this analysis, they evaluate positive and negative sentiment, media coverage, consumer interest and interaction levels. The analysis also includes a brand value assessment to gauge overall influence.
BLACKPINK’s Rosé, which ranked first in the individual girl group’s brand reputation ranking, achieved a brand reputation index of 19,776,640. Compared to its Brand Reputation Index of 22,642,655 in November, this represents a decline of 12.66%.
The reputation index of Aespa’s Karina brand, in 2nd place, was recorded at 7,861,406. Compared to November’s Brand Reputation Index of 4,215,934, this represents an increase of 86.47%.
In third place, IVE’s Jang Wonyoung achieved a brand reputation index of 6,777,295. This reflects a 50.93% increase from the November index of 4,490,216.
BLACKPINK’s Jennie, in 4th place, recorded a brand reputation index of 6,603,775. This marks an increase of 7.82% from the November index of 6,125,088.
In 5th place, Winter by aespa obtained a brand reputation index of 4,611,148. This indicates an increase of 23.08% from the November index of 3,746,336.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, noted: “BLACKPINK’s Rosé ranked first in December’s Individual Brand Reputation Ranking. Compared to November, brand big data for individual girl group members increased by 3.92%. We observed a 25.70% increase in brand consumption, a 14.06% increase in brand issues, a 2.44% growth in brand communication, but a 6.31% decline in brand uptake .
Regarding the Rosé brand analysis, he added, “Link analysis highlighted keywords such as ‘release’, ‘kill everyone’ and ‘participation’, while keyword analysis showed ‘apartment’, ‘Rosie’ and ‘Bruno Mars’ as prominent terms. The positive-negative ratio was 94.50% positive.
Rosé, Karina, Jang Won-young, Jennie, Winter, and other top names like Taeyeon (Girls’ Generation), Lisa (BLACKPINK), Giselle and Ningning (aespa), and Hwasa (MAMAMOO) rounded out the top positions. The list also included members of IVE, Red Velvet, TWICE and emerging groups such as LE SSERAFIM, BABYMONSTER and Fifty Fifty.
This analysis provides a snapshot of the changing dynamics in consumer interest and media visibility for members of women’s groups.
