What is Weverse?
Weverse is a platform of the fan community developed by Weverse Company, a Hybe area. It allows close communication between artists and fans, offering a wide range of services including trade, multimedia content and live event features, making it platform n. 1 Global Fandom Life.
Weverse supports the global fandom with an automatic translation in 15 languages and offers services such as online orders and pickups in person for official goods related to offline fans’ activities.
In addition, Weverse Shop allows fans to buy various products such as subscriptions to artists, albums/goods and tickets for online concerts.
History of the development of Weverse
Weverse was announced for the first time in October 2019 through an advertisement shown during the tour of the “Love Yours Yourself: Speak Yourself” stadium, reaching an audience of 130,000 concerts and spectators in live streaming. Weverse was initially launched in June 2019 such as Wiply, an e-commerce platform, which later became Weverse Shop. The platform also integrates content and functionality of V-Live, which was transferred to Weverse Company in January 2021 and officially ended in 2023.
Weverse has significantly expanded its services, introducing key features such as the app and the Weverse Mobile website, which were launched respectively in 2019 and 2020. The app gained rapid popularity, exceeding 10 million downloads by July 2020. In 2023, it introduced new features such as Direct Messaging (DM) and Art ”, a page that offers complete information on artists. The platform continues to grow and innovate, with updates in progress to its interface and its service offers.
Weverse growth reflects the growing importance of fans involvement in the digital era, in which K-pop artists, such as BTS, focus on the property of content and monetization. By creating a dedicated platform for the interaction of fans, Weverse strengthens the relationships of artists and provides a long -term business model for musical labels.
Overview of the Weeverve service
Weverse offers a wide range of services designed to improve the interaction between K-Pop artists and their bases of global fans. The platform allows fans to interact with artists at a deeper and more personal level than traditional social media.
Interaction and content of the fans
Weverse offers fans a space to communicate directly with their favorite artists, share content and participate in discussions. Artists can publish exclusive updates, videos, videos and content, while fans can leave comments, share their thoughts and interact with posts.
The app supports multiple languages through automatic translations, ensuring that global fans can easily access and interact with content.
Paid registration
The artists under the Hybe labels and other Weverse artists offer paid subscriptions through Weverse Shop, with a validity of one year from registration. Some artists use a combination of continuous and terms based subscriptions, in which adhesion lasts one year from the beginning of the mandate.
Exclusive content such as photos, videos and audio marked “Subscription only” require membership of the Global Official FanClub. Membership offers benefits such as the sale of priority tickets, access to goods and exclusive content, giving preferences to paid members. The members are marked with a badge and enjoy exclusive events and content.
E-commerce shop and Weeverse
Weverse Shop offers fans the opportunity to buy official goods, albums and concert tickets. In addition, fans can join the artist’s registrations and get access to exclusive objects or events.
Weverse also acts as an e-commerce platform, where fans can buy a variety of goods related to the following artists.
Live streaming and events
Weverse hosts live streaming features, including concerts and fans’ meetings, in which artists can interact with their fans in real time. This service also integrates with V-Live, allowing a without solution of continuity of live shows, events and broadcasts.
Direct Messaging (DM) and Artistedia
In 2023, Weverse introduced the direct messaging function, allowing fans to send messages privately to their favorite artists.
In addition, the ArtistPedia function was launched, offering a centralized position for fans to access detailed information on artists, including their biography, music and imminent events.
REACT and global accessibility
Weverse supports 15 languages, making it accessible to fans around the world. The platform is constantly evolving, regularly introducing new features and updates to improve the experience of fans.
It also integrates with other fans’ activities, offering information in real time, sales of goods and participation of events, establishing themselves as a leading platform for the global culture of the Fandom.
The artists of Weverse
Tomorrow x together he was the first artist who joined the original version of Weverse on 11 June 2019, followed by BTS on July 1st and Gfriend on August 1 of the same year. Since then, the platform has extended significantly, with various artists of the multi-label system of Hybe, including Seventenen, Boynextdoor and Sserafim, who join the platform. In addition, the groups trained through Hybe’s joint venture projects, such as Enhypenn, have also become part of the Weverse community.
In 2021, following the investment of Big Hit in YG Plus, the YG Entertainment artists, including Blackpink, winner and Treasure, began to join the platform. In the same year, also the international artists under the universal musical group, such as Gracie Abrams, New Hope Club and Jeremy Zucker, began to use Weverse as part of a formal partnership between Hybe and Universal Music.
On September 12, 2023, the SMANTERTAINMENT artists had the transfer to Weverse from their platform, Kwangya Club, following an agreement between SM, Hybe and Kakao Entertainment. This move came after a dispute on management rights within SM Entertainment.
In addition to the artists of the main K-pop labels, also Japanese artists such as XG, Yurina Hirate, Akb48 and Yoasobi joined the platform, further expanding Weverse’s global scope.
