Released on 11 July, “Jump“Scores the first return of the Blackpink group in three years, from their 2022 album”Born Pink“. The anticipation had already been increasing after the group had previewed the song at their recent “EXPIRATION“World Tour held at the Goyang Stadium on 5 July ~ 6.
To the release, “Jump“He went up to the top of the ranking of iTunes songs all over the world in 47 countries, confirming the excitement of fans for the long -awaited return of the group as a whole.
The music video, however, attracted particularly intense attention. Directed by Dave Meyers, known for having won a Grammy Award for the best music video, the MV presents Blackpink in a cars in the comic style surreal in which they seem to control people’s minds.
Among the extraordinary scenes: the members divided the heads and open screaming mouths; A crowd of the city suddenly begins to make the launch wildly to the choir; People destroy their heads against walls and buses; The girls fly through the sky in large ball jackets.
The concept, which differs strongly from the usual elegant and polished aesthetic of Blackpink, instantly generated the hum. The video passed the “Trending Music” table by YouTube Korea on its first day and has accumulated over 31 million views within 24 hours.
The fan reactions were divided. Critics called him “bizarre”, “shiver” and “completely different from their signature style”. Some admitted that they had found the disturbing or “too absurd” graphics, especially after the teaser chic tone. On the other hand, many praised the audacity and fresh energy of the MV, calling it a “shocking” for Blackpink, “compelling” and “fun to look at”.
Whether polarizing or revolutionary, “Jump“It has been clearly cemented as one of the most discussed versions of Blackpink for years, consuming what some call the beginning of a new bold chapter for the Powerhous K-pop.
