“I’m here with four members of one of the best K-pop girl groups of our time… the voices behind the hit song ‘Take Down’ by Kpop Demon Hunter— please welcome TWICE!
This seemingly enthusiastic presentation at the 2025 Victoria’s Secret Fashion Show became the unexpected trigger for a wave of online debate. While fans were excited to see TWICE —Nayeon, Jihyo, Momo and Tzuyu—stand alongside global fashion icons, many wondered why the MC had to reference an animated film project to identify the group.
The mention of Kpop Demon Huntera niche animation where TWICE lent their voices, was seen by some as a subtle indication of their limited brand recognition in the United States. For netizens, it was a mixed bag: some praised their international visibility, while others supported the introduction “exposed their limited mainstream awareness.”
“If they were BLACKPINK, would they need an extra introduction?” – asked an X fan.
In contrast, longtime fans defended the group’s presence by highlighting it TWICEsold out concerts and a dedicated global fandom. However, critics pointed out that despite the commercial success, TWICEThe “household name” status of in the West is lower than that of their contemporaries.
Stylistically, TWICE dazzled on the pink carpet with a refined black and white aesthetic. Nayeon stunned in a cutout dress, Jihyo exuded mystery in lace, Momo embraced bold masculinity in a tailored suit, and Tzuyu turned heads in a white cutout dress that balanced grace and charm.
Their stage performance was youthful and energetic, staying true to Victoria’s Secret’s refreshed image of “bold femininity.” Despite the impressive visuals, the live vocals attracted criticism, particularly those of Tzuyu, for lacking power and stability.
However, many recognized the group’s effort to bridge the gap between East and West. As K-pop continues its global push, TWICE‘s participation in the show marks a symbolic step, although not without control.
“They’re not vanishing, they’re evolving” a summarized comment, perhaps a fair reflection of TWICEis the current chapter. Although their golden age in Korea may have reached its peak, TWICE‘s journey into global markets like the United States shows a group that isn’t afraid to redefine success on its own terms.
