South Korean K-pop girl group TWICE has been announced as one of the headline acts of the 2025 Victoria’s Secret Fashion Show, joining an all-female lineup that includes Grammy Award winner KAROL G, platinum-selling artist Madison Beer and hip-hop legend Missy Elliott.
The announcement, made on October 8, has generated considerable excitement among fans and marks a major cultural crossover between K-pop and high fashion.
The nine-member girl group expressed their gratitude for the opportunity in a joint statement from members Nayeon, Momo, Tzuyu and Jihyo, saying they were “very grateful to Victoria’s Secret for including us in this unforgettable event ahead of our 2026 world tour of North America, Europe and the UK.” The group added that they “look forward to continuing to connect with ONCE around the world”, referring to their devoted fan base.
Victoria’s Secret officially announced the performers via social media, teasing “TWICE perform on the runway? We’ve never been more ready,” which immediately sent fans into a frenzy. The announcement comes during a pivotal time for TWICE, who are celebrating their 10th anniversary with the release of their special album. Ten: the story continuesreleased October 10, 2025.
The 2025 Victoria’s Secret Fashion Show will flow live on October 15 at 7pm ET from New York City. Viewers can access the show across multiple platforms, including Prime Video and Amazon Live for U.S. audiences, as well as Victoria’s Secret’s official YouTube, Instagram and TikTok channels globally. A Pink Carpet pre-show will begin at 6:30 PM ET, available exclusively on Prime Video and Amazon Live.
The show marks the return to the runway of several iconic Victoria’s Secret Angels, including Adriana Lima, Lily Aldridge and Candice Swanepoel, along with new faces such as Alex Consani, Anok Yai and Yumi Nu. This year’s event continues the brand’s commitment to featuring an all-female musical lineup, following a successful 2024 return following a six-year hiatus that featured Cher, BLACKPINK’s Lisa and Tyla.
TWICE’s participation comes at the pinnacle of their globality successfresh from their sold-out concert at the Philippine Arena on October 4, where Filipino fans created a “glowing sea of Candy Bong glow sticks” during their “This is For” world tour. The group will continue the tour with performances in Singapore on October 11 and 12 before taking the stage at the Victoria’s Secret runway.
