On February 12, tvN announced that it would strengthen its programming strategy by focusing on its primary target demographic, described as “tvN New Adults.” This group is defined as adults who take responsibility for reality while embracing emotional tendencies and sensitivities, spreading positive energy. They are considered flexible content consumers who skillfully navigate multiple media platforms and have a keen eye for valuable programming. According to the network, key content keywords for this audience include high-impact “dopamine” entertainment that helps viewers escape reality, meaningful empathy, comfort and healing, and proven comedy.
Notably missing from the lineup The second signalwidely known as Signal 2. The project had previously been discussed, particularly following the controversy over actor Cho Jin Woong’s private life, which prompted the network to reconsider its programming timeline. At the moment, the drama has not been included in the confirmed schedule.
In the area of “dopamine-inducing” content, tvN is preparing several high-intensity projects. The fatal romantic thriller The mermaid’s kiss will premiere on March 2 at 8:50 pm, followed by Crazy and concrete dreams on March 14th, a drama centered around a staged kidnapping involving a troubled owner, starring Ha Jung Woo. In the second half of the year, occult romance Chilling romance it is also broadcast. Variety offerings like PD Lee Woo Hyung’s new show Street restaurant fighter (provisional title)the expansion focused on desserts Space rice cake shopthe third season of Iron girlsAND Kill It: War of the Style Makers (provisional title) they are also included in the 2026 list.
In the “precious empathy” category, tvN plans to feature relatable and comforting stories. The novel of coexistence Our universepremiered on February 4, and is already gaining traction. Upcoming dramas include Question of love with Shin Hye Sun and Gong Myung, e Four hands with Song Kang, Lee Jun Young and Jang Gyuri. As for variety, Kim Tae Ri’s theater-themed show After school with teacher Taeri will premiere on February 22.
For viewers seeking comfort and healing, The village barber continues to receive praise, while new programs like Together, which follows children as they take on a choral challenge under the musical direction of Kim Moon Jungand the shared life reality show Gugidong friends I’m coming. The third season of tvN’s healing variety show Fresh from the sea a return is also planned.
In the lineup of the “tested comedy”, the romantic office drama See you at work tomorrow! and series on youth development My favorite employee they have protected slots. Additional titles such as Love in disguise and bromance series Euntoeyowon Gwanritim promise reliable laughter. Kim Sook and Song Eun Yi Unpredictable house and the third season of travel variety Sixth sense: city tour are scheduled for the second half of the year. Producer Na Young Seok is also preparing several new variety projects.
Meanwhile, the spy romance 100 days of lies is being positioned as a high-quality blockbuster drama. TVING originals like The cells of Yumi 3 AND Kitchen soldier they should also air on tvN.
Park Sang Hyuk, head of CJ ENM’s Media Business Unit, said: “By defining our 2026 core audience as “tvN New Adults,” we will listen carefully to market demands and offer diverse entertainment experiences tailored to their preferences.”
Sources: Nate
