Many see it in a different light.
koreaboo
This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the full timeline here.
Recently, the feud between HYBE and ADOR has further developed, sparked by Min Hee Jinthe removal as I LOVE ITCEO of and NewJeansalleged mistreatment.
After this, NewJeans held an unexpected livestream, voicing their grievances against the company and demanding that Min Hee Jin be reinstated as CEO. The group also claimed that they were mistreated and excluded from HYBE’s staff, prompting an investigation.
NewJeans’ Hanni personally addresses their disagreement with HYBE in a now-deleted broadcast
As the conflict that now directly involves NewJeans unfolded, the words of SM EntertainmentThe names of the then CEO of HYBE have resurfaced.
In 2023, after The Man Lee Soo has apparently been ousted from SM, HYBE has made headlines for apparently attempting to acquire SM Entertainment through a share purchase.
Although this has been circumvented by Cocoa by purchasing a larger percentage of the company’s shares, the move drew criticism from many, including then-CEO Lee Sung SooAfter exposing Lee Soo Man in more than one video, the CEO then directed his comments toward HYBE in a now-deleted or private YouTube video titled “Why SM is Against the Hostile Takeover of HYBE.”
Several points were raised, including one that claimed that HYBE would give SM artists a lower priority.
A netizen’s post reflecting on this video went viral, and others commented. Some cited the treatment of other groups by companies acquired by HYBE, such as the now-dissolved Friend AND From_9.
maturing means realizing they were right all along https://t.co/XpcOH06pPV photo.twitter.com/4L25SutUhX
— zero 𝜗𝜚 (@newjiram) September 12, 2024
I hope you realize this has happened before. Hybe bought so many companies in 2019 and 2020 and eventually Gfriend took a hit and disbanded, and they’re not the only ones who have been abused. https://t.co/lcnZOVFnG6
— 🐦⬛ char (@SUGAWARAVITY) September 14, 2024
Qrts need to realize that this person is not saying that SM is a good company because they are both terrible, what he is saying is that SM was right in saying that if HYBE took over SM, the bands would be pushed into the basement and stripped of their unique musical concepts and identities https://t.co/JtZ6XeYam9
— . (@riizismo) September 13, 2024
considering the hostile attitude towards groups that bang sihyuk did not create (gfriend, fromis, newjeans…) they were actually planning to mistreat or mitigate groups in sm, especially aespa. https://t.co/XPtmulaSUm
— 💙🩷💛💚💜🐰 (@nyanaerin) September 12, 2024
even before this, Hybe’s attempt to take over SM Kings terrified me… Hybe has already bought/owns now so many K-pop companies and it’s so worrying, it’s like they want a monopoly on the entire industry… One company shouldn’t be able to buy and control so many K-pop companies https://t.co/83DnfMOQFy
— cloves (@gunwookworld) September 13, 2024
HYBE vs. ADOR CEO Min Hee Jin
Share this post
