On the morning of March 31, K-Pop fans were shaken when an account claiming to be a former YG employee threatened to lose confidential data relating to various Korean entertainment companies. As proof of their access, the account immediately published a dance video ever seen before Blackpink from their internship days with a formation of 7 members. The video, previously not disclosed, quickly spread online. But it was not all an alleged mv for “I don’t know what to do“It also emerged on platforms, becoming viral among K-pop fans.
“I don’t know what to do“It’s a 2019 Blackpink EP track”Kill this love“. At the time, the group promoted only an official MV”Kill this love“Which now approaches 2 billion views on YouTube. Although he does not have an MV,”I don’t know what to do“It remains one of Blackpink’s most loved songs.
The only choreography video obtained over 345 million views and the two phases of musical performances have become viral inside the fandom. Fans have long wondered why such a promising track has never received an adequate MV.
Now, there seems to be an answer: YG has filmed a music video for “I don’t know what to do“But for unknown reasons, it was set aside for 6 years and never released. The alleged former YG employee leaked the entire MV but in extremely low quality.
My God! Apparently a former employee YG Ent. The MV of “I don’t know what” Blackpink that has never been revealed.pic.twitter.com/oewxfexse8
– Girlgroups Brasil (@girlgroupsbbr) March 30, 2025
Although the video lacks clarity, the choreography is unmistakably that of “I don’t know what to do“. The MV presents serious brights and sweets in clear contrast with the ferocious concept and similar to a warrior of”Kill this love“. The close blows highlight the fresh and young beauty of Blackpink in the first twenty years, designed in a soft and feminine appearance.
Although it was blocked for 6 years, the MV has become viral at the speed of light. The eyelids now ask for YG A “Immediately release the original source“However, not everyone is affected. While some fans are enthusiastic about the rare content, others have criticized the choices of taste and production of YG. The MV is completely shot in closed internal environments and lacks a creative touch.
The only salient moment, some say, are the graphics of the members. The pastel color palette seems obsolete and even “cheese”. Even if the MV was released 6 years ago, critics believe it would have been received badly, especially if compared with “Kill this love“
Netizen reactions:
- Why is Blackpink getting all these losses from nothing? That mv for “I don’t know what to do” is so bad.
- YG filmed an MV and kept it hidden for 6 years? It already releases the source.
- Their visual elements were then so young. This reports memories.
- Have they actually done something so so -ard? It is not surprising that they hid it.
- Nobody realizes that Blackpink is threatened with losses? What is YG doing right now?
- If you are a fan and come across the loss, report it. This is unauthorized content!
The losses in progress of the unpublished content of Blackpink and the films of the trainee are raising important concerns. YG is criticized for its poor data security, which now has a negative impact on its artists. The anonymous account made repeated threats that jeopardize the safety of Blackpink. The eyelids are urged the agency to launch an investigation and act immediately against the individual who loses this confidential content.