While the silent luxury tendency vanishes, the maximum roars in 2025 and nobody embodies this opulent style better than the Indian heir Snehal and Jyoti Babani. Daughters of Mahesh Babani, president of Privite Specialty Chemicals Limited, the sisters have become fashion icons known for their luxurious combined clothes and immortal love for Hermès e Chanel.
Nicknamed “Snejyo” online, the elegant duo has honored the front files of the largest fashion week in Paris and Milan, but have maintained a low media profile until they made news in 2024 by participating in the Spring/Summer show of Hermès in complex brands. They did not stop at a piece of declaration, and instead they showed off the bags of large Hermès Kelly with layers with mini and micro -combined versions, a bold nod to “logomaxing” or the fashionable strategy of the overload of the brand’s symbolism.
Despite their growing influence, Snehal and Jyoti remain surprisingly private. Their shared Instagram account has over 61,000 followers but is set to private and release photos of clothing only months after important events. In June 2025, in the end they revealed their splendid Chanel Twin look from the spring/summer high fashion show that had been held in January. Recently they have been reappeared, clothes perfectly, a ChanelAutumn/winter high fashion presentation, once again turning your head.
Raised in Mumbai, the sisters paid tribute to their Indian roots during ChanelThe spring/summer 2024 show wearing silk sari combined with characteristic details of the French fashion house. As they work in marketing and finance within the father’s company, their presence of global fashion is also growing to combine their corporate roles.
Unlike common beliefs, the couple of sisters is not twin, but it is 14 months after Snehal who is the oldest, as clarified in an interview with “Interview magazine“In 2014. In the same interview, the sisters also humorously described their passion for Hermès e Chanelsaying, “A brand is our husband, the other is our boyfriend. We both love them.”
But luxury is not easy. Since getting only one Hermès object is difficult, while the sisters need two identical. While many influencers copy the gaze of the catwalk, Snejyo prefers to merge their personal aesthetic with the identity of the brand. This fusion, believe, creates a more distinctive and joyful style.
In an interview with Lifestyle Asia IndiaThey stressed that they only attend shows with personal meaning, saying: “Let’s not go just because it is” the great show “of the season. Our priorities are found in a significant experience with our precious brands and gather with our close friends in the fashion community.”
It is interesting to note that, outside the catwalk, their daily wardrobes reflect a minimal and classic sensitivity. Their daily style, explain, is based on what they called “emotional dressing”. As the moods change every day, even the style of the sisters.
With their extravagant wardrobe, cultural merger and silent presence but calculated on social media, Snehal and Jyoti Babani are not only fashionists. They are preparing Gold’s standard for modern luxury heirs.
ZNEWS
